Allied Blenders & Distillers Limited Overview
Pro stress-test →Allied Blenders & Distillers is India's second largest spirits company by volume, with a portfolio of 31 brands across whisky, brandy, rum, vodka, and gin. Its flagship Officer's Choice Whisky is the 5th-largest whisky brand globally, and is India's No.1 exported spirits brand. The company is executing a premiumization strategy with strong financial momentum in FY26.
Strategic Profile
Pro stress-test →The company is focused on the 'Prestige & Above' portfolio and international expansion into 36 countries, with capacity enhancements through new bottling and distillery projects expected to drive future performance. Backward integration projects aim to enhance EBITDA margins by approximately 300 basis points by FY28.
Competitive Landscape
Pro stress-test →Competitors include Som Group of Companies, Brown-Forman, Thai Beverage, Sapporo Holdings, and United Breweries. ABD differentiates through its #2 market position in Indian spirits by volume, globally-ranked flagship brand (Officer's Choice), and aggressive premiumization strategy targeting margin expansion over volume growth.
Industry Context
Allied Blenders & Distillers Limited operates in Indian Spirits & Distilled Beverages.
Key facts
Founded: 2008 · Headquarters: Bangalore, India · Employees: 938 · Revenue: ₹3,949 crore (FY26) · Market cap: ₹17,406 crore (~$2.1B USD equivalent)