Ajaib Teknologi Indonesia Overview
Pro stress-test →Ajaib is a prominent fintech company and online brokerage platform based in Jakarta, Indonesia, founded in 2018. The platform offers a mobile-first digital experience that allows users to buy and sell Indonesian stocks, trade exchange-traded funds (ETFs), invest in mutual funds, and access educational resources tailored for beginners, as well as options for cryptocurrency trading and access to U.S. stocks. With over 1 million users, it is recognized as the third-largest brokerage in Indonesia by transaction volume.
Strategic Profile
Pro stress-test →Ajaib achieved unicorn status in 2021, a remarkable feat within just 2.5 years of its inception. The company primarily serves individual investors, particularly targeting the younger, tech-savvy generation in Indonesia, and aims to democratize investing by making it more accessible and straightforward for everyone, regardless of their financial background. The company has received backing from global investors including SoftBank, Y Combinator and DST Global.
Competitive Landscape
Pro stress-test →Ajaib is recognized as the third-largest brokerage in Indonesia by transaction volume, competing against larger traditional brokers and emerging fintech platforms. Key competitors include Indodax (crypto/trading), Balin (traditional brokerage), and other digital investment platforms targeting Indonesia's retail investor segment. Its competitive advantage lies in mobile-first user experience, low minimums, and brand recognition among younger investors.
Industry Context
Ajaib Teknologi Indonesia operates in Online brokerage and digital investment platforms.
Key facts
Founded: 2018 · Headquarters: Jakarta, Indonesia · Employees: 898 (as of May 2026) · Revenue: Estimated $50M–$150M (private company; undisclosed) · Market cap: N/A