adidas AG Overview
Pro stress-test →adidas AG designs, develops, produces, and markets athletic and sports lifestyle products including footwear, apparel, accessories and gear under the adidas brand, as well as specialized brands like adidas Golf and Five Ten. The company achieved double-digit currency-neutral revenue growth in 2025, driven by growth across all markets and channels.
Strategic Profile
Pro stress-test →Adidas reported double-digit currency-neutral revenue growth with gross margins above 50%, pointing to strong brand positioning and broad-based regional demand. The company plans to buy back shares worth up to €1 billion in 2026, reflecting confidence in future cash flow generation.
Competitive Landscape
Pro stress-test →Adidas operates in the global sportswear market as a second-tier player behind Nike. Key competitors include PUMA, On Holding, and Anta. The company maintains strong market share in footwear and apparel through diversified distribution channels including owned retail, e-commerce, and wholesale partnerships.
Industry Context
adidas AG operates in Footwear & Accessories / Sportswear Manufacturing.
Key facts
Founded: 1920 · Headquarters: Herzogenaurach, Germany · Employees: 61,055 · Revenue: $27.66B · Market cap: $32.35B