Zhejiang Supor Co., Ltd.: Business Overview, Financials & Competitive Analysis

Zhejiang Supor Co., Ltd. Overview

Zhejiang Supor engages in research and development, production, and distribution of kitchen utensils, stainless steel products, daily hardware, small domestic appliances, and cookware in China and internationally. The company is the leading cookware manufacturer in China and the second-leading cookware manufacturer worldwide.

Strategic Profile

Supor is one of the largest kitchen electric appliance, cookware, and utensil manufacturers in China, with a business footprint in most Chinese provinces through online and offline channels. France-based kitchen appliance producer Groupe SEB acquired 53% of Supor's shares in 2007 and became its controlling shareholder, holding 83% of Supor's equity interest in 2024. Supor generates about 30% of revenue from North American, Latin American, European, and Asian markets, mainly through Groupe SEB's distribution network.

Competitive Landscape

Supor is a leading brand in China's small domestic appliance market. The company competes against major Chinese appliance manufacturers and global players. Key competitors include Midea Group and Haier Smart Home, both dominant players in the Chinese kitchen appliance market. Supor's competitive advantage lies in its heritage brand strength, extensive distribution network, and product diversification.

Industry Context

Zhejiang Supor Co., Ltd. operates in Furnishings, Fixtures & Appliances / Kitchen Appliances.

Key facts

Founded: 1994 · Headquarters: Hangzhou, China · Employees: 11,298 · Revenue: 22.43 billion CNY (2024)