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Wuliangye Yibin Co., Ltd.: Business Overview, Financials & Competitive Analysis

Wuliangye Yibin Co., Ltd. scores 7/10 on the AskCyborg Cyborg Score (Strong). Premium-positioned baijiu leader with strong brand equity and consistent profitability, despite exposure to economic cycles in the Chinese luxury spirits market. As the second-largest premium Chinese baijiu distiller with over 650 years of heritage and strong pricing power, Wuliangye demonstrates competitive strength. However, the baijiu sector is more.

What is Wuliangye Yibin Co., Ltd.'s industry? Wuliangye Yibin Co., Ltd. (wuliangye.com.cn) operates in Beverages - Wineries & Distilleries (Premium Chinese Baijiu). AskCyborg classifies Wuliangye Yibin Co., Ltd. under Beverages - Wineries & Distilleries (Premium Chinese Baijiu) in its company registry.

Wuliangye Yibin is the second-largest distiller in the premium Chinese baijiu market. Its core product, flagship 52-degree Wuliangye, is widely known as the best strong-aroma liquor. In 2024, Wuliangye Yibin's revenue...

7/ 10Strong

Cyborg Score thesis

Premium-positioned baijiu leader with strong brand equity and consistent profitability, despite exposure to economic cycles in...

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Industry Beverages - Wineries & Distilleries (Premium Chinese Baijiu)
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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What's in This Report
Wuliangye Yibin Co., Ltd. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Wuliangye Yibin Co., Ltd. Overview

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Wuliangye Yibin is the second-largest distiller in the premium Chinese baijiu market. Its core product, flagship 52-degree Wuliangye, is widely known as the best strong-aroma liquor. In 2024, Wuliangye Yibin's revenue was 89.18 billion CNY, an increase of 7.09% compared to the previous year, with earnings of 31.85 billion CNY.

Strategic Profile

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Its premium quality and over 650 years of history have given the company strong pricing power, reflected in its superior profitability and returns on invested capital among its peers. Its strong brand and extensive distribution network should help the firm succeed in its expansion into the high-end market.

Competitive Landscape

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Wuliangye Yibin is the second-largest distiller in the premium Chinese baijiu market. The company competes primarily with other major Chinese baijiu producers, with Kweichow Moutai being the market leader. The baijiu category remains concentrated among a few premium brands with strong pricing power and distribution networks.

Industry Context

Wuliangye Yibin Co., Ltd. operates in Beverages - Wineries & Distilleries (Premium Chinese Baijiu).

Key facts

Founded: 1997 · Headquarters: Yibin, China · Employees: 25,132 · Revenue: 89.18 billion CNY (2024) · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Wuliangye Yibin Co., Ltd..

  • China's second-largest baijiu producer by revenue with CNY 89 billion in 2024 sales versus Moutai's CNY 171 billion
  • 52-degree Wuliangye flagship product leverages unique natural ecological environment for fermentation
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Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2026Stock trading around 106.50 CNY with 52-week range from 100.50 to 142.96
  • 2024Increased revenue 7.09% to CNY 89.18 billion with earnings growth of 5.44%
  • +1 moreTrack every material event for Wuliangye Yibin Co., Ltd. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Kweichow MoutaiChina's largest baijiu producer with CNY 171 billion revenue→Jiangsu Yanghe DistilleryMajor baijiu producer and competitor in premium segment→DiageoGlobal spirits conglomerate with diversified portfolio→

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Industry context

Wuliangye Yibin Co., Ltd. operates in Beverages - Wineries & Distilleries (Premium Chinese Baijiu). See how the rest of the sector scores on the Cyborg framework.

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Analyst debate, not single-author opinion

Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

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Recalibrated weekly

The Cyborg Score is recomputed weekly against fresh data. Recent material developments are continuously tracked and surfaced.

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Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does Wuliangye Yibin Co., Ltd. do?+
Wuliangye Yibin is the second-largest distiller in the premium Chinese baijiu market. Its core product, flagship 52-degree Wuliangye, is widely known as the best strong-aroma liquor. In 2024, Wuliangye Yibin's revenue...
What is Wuliangye Yibin Co., Ltd.'s Cyborg Score?+
Wuliangye Yibin Co., Ltd. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Wuliangye Yibin Co., Ltd.'s main competitors?+
Named competitors include Kweichow Moutai, Jiangsu Yanghe Distillery, Diageo. The full competitive landscape is in the AskCyborg report.
How can I get the full Wuliangye Yibin Co., Ltd. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Wuliangye Yibin Co., Ltd. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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