Universal Standard Inc: Business Overview, Financials & Competitive Analysis
Universal Standard Inc scores 7/10 on the AskCyborg Cyborg Score (Strong). Founder-led, well-funded size-inclusive fashion brand with differentiated product positioning and expanding retail presence, positioned to capture growing consumer demand for body-positive apparel. Universal Standard has raised $14M in funding from Red Sea Ventures and Imaginary. The company has successfully moved beyond direct-to-consumer to establish wholesale partnerships with major retailers.
What is Universal Standard Inc's industry? Universal Standard Inc (universalstandard.com) operates in Women's Apparel. AskCyborg classifies Universal Standard Inc under Women's Apparel in its company registry.
Universal Standard is an American clothing retailer and fashion brand founded in 2015 that produces apparel ranging from size 00 to 40. The company believes a size 6 should have the same shopping experience as a size ...
Cyborg Score thesis
Founder-led, well-funded size-inclusive fashion brand with differentiated product positioning and expanding retail presence,...
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Get Current Report FreeUniversal Standard Inc Overview
Pro stress-test →Universal Standard is an American clothing retailer and fashion brand founded in 2015 that produces apparel ranging from size 00 to 40. The company believes a size 6 should have the same shopping experience as a size 36, offering 11 best-selling essentials in 11 sizes, from 00 to 40. The brand has established itself as a pioneer in size-inclusive fashion by combining quality construction with unprecedented sizing range.
Strategic Profile
Pro stress-test →Founded in 2015 by Alexandra Waldman and Polina Veksler, Universal Standard is a series A company. As of 2025, the company began selling through 20 Nordstrom stores and Nordstrom's website, and has wholesale arrangements with Anthropologie, Macy's, and Nuuly. In 2023, Universal Standard acquired Henning, a plus-size luxury workwear brand founded by Lauren Chan.
Competitive Landscape
Pro stress-test →Top competitors include Dia, ELOQUII and CoEdition. Universal Standard differentiates through its comprehensive size range (00-40), proprietary micrograding fit technology, Fit Liberty exchange program, and luxury wholesale partnerships. The company competes with both traditional plus-size brands (ELOQUII, Dia) and emerging size-inclusive retailers in the DTC and wholesale channels.
Industry Context
Universal Standard Inc operates in Women's Apparel.
Key facts
Founded: 2015 · Headquarters: New York, US · Employees: 45