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Udaan: Business Overview, Financials & Competitive Analysis

Udaan scores 7/10 on the AskCyborg Cyborg Score (Strong). Market-leading B2B wholesale platform pursuing IPO with improving unit economics and clear path to profitability, but faces intensifying competition from cash-rich players like Amazon and Jio Mart. Udaan has achieved dominant market position (70% share), secured $1.99B in funding across 18 rounds, and maintains profitability trajectory with 19% loss reduction (FY24.

What is Udaan's industry? Udaan (udaan.com) operates in Procurement and Supply Chain Outsourcing. AskCyborg classifies Udaan under Procurement and Supply Chain Outsourcing in its company registry.

Udaan is a B2B e-commerce platform for wholesale trade and distribution, founded in 2016 by Sujeet Kumar, Amod Malviya, Vaibhav Gupta, Rajan Dua and Akash Gupta in Bangalore, India. The company claims dominance over 7...

7/ 10Strong

Cyborg Score thesis

Market-leading B2B wholesale platform pursuing IPO with improving unit economics and clear path to profitability, but faces...

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Industry Procurement and Supply Chain Outsourcing
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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What's in This Report
Udaan OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Udaan Overview

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Udaan is a B2B e-commerce platform for wholesale trade and distribution, founded in 2016 by Sujeet Kumar, Amod Malviya, Vaibhav Gupta, Rajan Dua and Akash Gupta in Bangalore, India. The company claims dominance over 70 percent of India's B2B e-commerce market, operating across diverse categories such as FMCG, staples, fruits and vegetables, healthcare, and pharma.

Strategic Profile

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Udaan became a unicorn in 2018 and has a valuation of $1.8B as of June 2025. The company is preparing for a public listing by raising Series G funding of $114 million led by M&G Investments and Lightspeed Venture Partners. Udaan stands 1st in terms of total funding among its competitors, positioning itself as a market leader in India's B2B e-commerce space.

Competitive Landscape

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Udaan's top competitors include Moglix, Solv and LOTS Wholesale. The company has 294 active competitors, including 19 funded and 5 that have exited. The market faces competition from larger players, with Udaan focusing on unit economics and margin expansion to maintain leadership.

Industry Context

Udaan operates in Procurement and Supply Chain Outsourcing.

Key facts

Founded: 2016 · Headquarters: Bangalore, India · Employees: 1,835 · Revenue: INR 5,706.6 crore (FY24)

What the analysts stress-tested

The top findings that survived the multi-agent debate for Udaan.

  • Net losses declined 19% in FY24 to INR 1,674.1 crore from INR 2,075.9 crore in FY23, demonstrating improving path to profitability
  • Udaan secured its most recent funding round in June 2025, strengthening runway for IPO preparations
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Recent developments

Material events tracked by the AskCyborg corpus.

  • June 2025Completed Series G funding with $114 million from M&G Investments and Lightspeed Venture Partners
  • February 2025Raised $75 million tranche at $1.8 billion valuation
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

MoglixB2B industrial marketplace→OfBusinessB2B procurement and credit platform→Jio MartB2B wholesale e-commerce→Amazon BusinessB2B wholesale platform→

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Industry context

Udaan operates in Procurement and Supply Chain Outsourcing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Udaan do?+
Udaan is a B2B e-commerce platform for wholesale trade and distribution, founded in 2016 by Sujeet Kumar, Amod Malviya, Vaibhav Gupta, Rajan Dua and Akash Gupta in Bangalore, India. The company claims dominance over 7...
What is Udaan's Cyborg Score?+
Udaan has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Udaan's main competitors?+
Named competitors include Moglix, OfBusiness, Jio Mart, Amazon Business. The full competitive landscape is in the AskCyborg report.
How can I get the full Udaan research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Udaan research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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