T-Mobile Polska's core wireless service is sold under the Era brand, while prepaid services are sold under Tak Tak and Heyah brands, with business clients served by its Era Biznes unit. In 2024, the company achieved 12.87 million mobile subscribers (a 273,000 net increase) and 15% year-over-year growth in convergent customers, driven by bundled offerings combining mobile, broadband, and streaming services.
Cyborg Score Rationale
T-Mobile Polska reported a net sales revenue increase of 4.79% in 2024 with a net profit margin increase of 0.77%, showing resilience in a competitive market. Revenue reached 7.3 billion PLN in 2024 (up 3.8%) with C-band 5G deployment and Opensignal awards alongside Orange for reliability, demonstrating competitive positioning. However, regulatory pressures and market saturation limit growth upside.
Top Insights
In 2024, T-Mobile added 273,000 net mobile subscribers to reach 12.87 million and grew convergent customers 15% year-over-year through bundled offerings
T-Mobile surpassed 4,000 C-band 5G base stations and shared Opensignal Reliability Experience awards with Orange in June 2024
T-Mobile Polska employs 1,001–5,000 employees as of 2025 with 4.79% net sales revenue growth in 2024
Poland's UOKiK imposed a PLN 25.624 million fine in January 2024 for misleading advertising over a promotional campaign claiming '1200 GB free for a year'
Named Competitors
Orange Polska — Leading Polish telecom operator with fixed and mobile services
Plus (P4) — Polish mobile operator with branded services under Plus and DialDial
Play — Budget-focused mobile operator in Poland
Cyfrowy Polsat — Polish media and telecom company offering fixed and mobile services
Recent Developments
(January 2024) Regulatory fine of PLN 25.624 million for misleading advertising campaign
(2024) Achieved 12.87 million mobile subscribers with 273,000 net additions; 15% convergent customer growth
(Q2 2025) Revenue reached PLN 1.88 billion, up 7.0% year-on-year
Open the full interactive T-Mobile Polska S.A. report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.