Founded in 2008, Tealium is not tied to a specific CRM or marketing cloud, unlike suite-embedded CDPs, and serves enterprise clients including Microsoft, Hyatt, and Gap. Tealium was named a Leader in the 2024 Forrester Wave for CDPs. Tealium is the most trusted and world's largest independent customer data platform.
Cyborg Score Rationale
Tealium became a unicorn in 2021 with $346M in total funding as of April 2026 and strong enterprise traction. The company is actively innovating with a new AI Partner Ecosystem launched in April 2026 and expanding globally with launch on AWS Singapore Region in March 2026.
Top Insights
Tealium has raised $346M in total funding as of April 2026, with its last funding round on Feb 03, 2021 for $96M
Launched new AI Partner Ecosystem in April 2026 with pre-built connectors enabling enterprises to activate AI models instantly with enriched, labeled, and contextual data
Retail is the dominant industry at 17.4%, followed by Individual and Family Services at 9.0%, with no single industry exceeding 18%, making Tealium a horizontal platform with broad cross-vertical appeal
Tealium's turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies
Named Competitors
Segment — Customer data platform and event routing
Hightouch — Data activation and reverse ETL platform
mParticle — Customer data platform for omnichannel experiences
Recent Developments
(April 2026) Launched AI Partner Ecosystem with pre-built connectors for instant AI model activation
(March 2026) Announced integration with Diabolocom for intelligent customer interactions across voice and digital channels
(March 2026) Launched on AWS Singapore Region to meet Asia-Pacific data governance and performance requirements
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