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Sturm, Ruger & Company, Inc.: Business Overview, Financials & Competitive Analysis

Sturm, Ruger & Company, Inc. scores 5/10 on the AskCyborg Cyborg Score (Mixed). Established firearms manufacturer facing margin pressure and strategic transition, with strong balance sheet but near-term earnings volatility. Q1 2026 results reflected largely non-recurring costs including $3.2 million of professional fees related to Beretta discussions and a $2.5 million reduction-in-force. The company maintains a strong balance sheet with.

What is Sturm, Ruger & Company, Inc.'s industry? Sturm, Ruger & Company, Inc. (ruger.com) operates in Defense and Military. AskCyborg classifies Sturm, Ruger & Company, Inc. under Defense and Military in its company registry.

Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market, offering consumers almost 800 variations of more than 40 product lines across the ...

5/ 10Mixed

Cyborg Score thesis

Established firearms manufacturer facing margin pressure and strategic transition, with strong balance sheet but near-term...

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Industry Defense and Military
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: November 2, 2026
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Sturm, Ruger & Company, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Sturm, Ruger & Company, Inc. Overview

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Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market, offering consumers almost 800 variations of more than 40 product lines across the Ruger, Marlin and Glenfield brands. The company operates in two segments, Firearms and Castings, offering single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and over-under shotguns.

Strategic Profile

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In Q1 2026, Sturm Ruger reported net sales of $141.4 million, up 4.1% from the prior-year period, driven mainly by firearms revenue. New products drove $51.6 million (41%) of firearm sales in Q1 2026. However, net income fell sharply to $0.1 million or $0.01 per diluted share, with gross margins declining to 19.9% from 22.0% as lower production volumes and promotional costs weighed on profitability.

Competitive Landscape

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Sturm Ruger competes in the commercial sporting firearms market against established domestic manufacturers including Smith & Wesson, Remington (Remington Outdoor Company), and Winchester, as well as international manufacturers. The company differentiates through diverse product portfolios spanning rifles, pistols, revolvers, and shotguns, with recent product innovation driving significant revenue contributions.

Industry Context

Sturm, Ruger & Company, Inc. operates in Defense and Military.

Key facts

Founded: 1949 · Headquarters: Mayodan, NC · Employees: 1,780 · Revenue: $141.4M (Q1 2026) · Market cap: $640.8M

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Sturm, Ruger & Company, Inc..

  • Beretta Holding S.A. proposed a partial tender offer for up to 20.05% of outstanding shares that, if completed, would raise its ownership to approximately 30%.
  • Andrew Wieland was named Senior Vice President & Chief Financial Officer effective with a planned transition, leading forecasting, budgeting, reporting and investment evaluation as Ruger advances its long-term priorities and 2030 plan.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • July 2026Q2 2026 financial results scheduled to be reported on July 29, 2026, with webcast discussion at 4:30 p.m. ET
  • March 2026CFO transition announced with Andrew Wieland replacing Tom Dineen, who served as CFO since 2003
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Smith & Wesson firearmsLeading firearms manufacturer specializing in pistols and revolvers→Winchester firearmsRifles and ammunition manufacturer→Remington firearmsRifles, shotguns, and ammunition manufacturer→Beretta firearmsInternational firearms and sporting equipment manufacturer→

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Industry context

Sturm, Ruger & Company, Inc. operates in Defense and Military. See how the rest of the sector scores on the Cyborg framework.

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How AskCyborg research is made

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The Cyborg Score and recent developments reflect public sources as of the date shown and can miss or lag recent events. Check primary sources before relying on them.

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Frequently asked questions

What does Sturm, Ruger & Company, Inc. do?+
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market, offering consumers almost 800 variations of more than 40 product lines across the ...
What is Sturm, Ruger & Company, Inc.'s Cyborg Score?+
Sturm, Ruger & Company, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Sturm, Ruger & Company, Inc.'s main competitors?+
Named competitors include Smith & Wesson firearms, Winchester firearms, Remington firearms, Beretta firearms. The full competitive landscape is in the AskCyborg report.
How can I get the full Sturm, Ruger & Company, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Sturm, Ruger & Company, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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