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Sprout Social, Inc.: Business Overview, Financials & Competitive Analysis

Sprout Social, Inc. scores 5/10 on the AskCyborg Cyborg Score (Mixed). Profitable SaaS platform with AI features and enterprise tailwinds, but facing growth deceleration and valuation pressure. The company beat Q4 2025 earnings estimates with $0.20 EPS versus $0.16 consensus and $120.89M revenue versus $118.68M expected. However, the company's dollar-based net retention rate softened and revenue guidance for the upcoming.

What is Sprout Social, Inc.'s industry? Sprout Social, Inc. (sproutsocial.com) operates in Cloud-Based Social Media Management Software. AskCyborg classifies Sprout Social, Inc. under Cloud-Based Social Media Management Software in its company registry.

Sprout Social is a global leader in social media management and analytics software that puts powerful social data into the hands of more than 30,000 brands. The company offers AI-powered solutions including publishing...

5/ 10Mixed

Cyborg Score thesis

Profitable SaaS platform with AI features and enterprise tailwinds, but facing growth deceleration and valuation...

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Industry Cloud-Based Social Media Management Software
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 5, 2026
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What's in This Report
Sprout Social, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Sprout Social, Inc. Overview

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Sprout Social is a global leader in social media management and analytics software that puts powerful social data into the hands of more than 30,000 brands. The company offers AI-powered solutions including publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, and automation. Named the #1 Best Software Product by G2's 2024 Best Software Award, the platform has established market leadership in the cloud-based social management space.

Strategic Profile

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Salesforce has selected Sprout Social as its recommended social media management partner, reflecting strong enterprise positioning. The company is targeting a Non-GAAP operating margin of approximately 15% by Q4 2026 and a 30% Rule of 40 target by Q4 2027, indicating focus on profitable growth. However, recent concerns include weakening key metrics like deferred revenue over three consecutive quarters.

Competitive Landscape

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Sprout Social competes against specialized point solutions and large integrated marketing platforms. Main competitors include HubSpot, Hootsuite, Khoros (formerly Spredfast), and emerging AI-native social tools. The company differentiates through its AI capabilities, enterprise relationships (Salesforce partnership), and acquisition strategy (NewsWhip integration). Key competitive risks include dependence on major social platform APIs, concentration in North American revenue, and competition from larger marketing technology vendors and native social tools.

Industry Context

Sprout Social, Inc. operates in Cloud-Based Social Media Management Software.

Key facts

Founded: 2010 · Headquarters: Chicago, Illinois · Revenue: $457.55M (2025) · Market cap: $407M

What the analysts stress-tested

The top findings that survived the multi-agent debate for Sprout Social, Inc..

  • Q4 2025 revenue grew 12.9% year-over-year to $120.9 million, exceeding estimates by 1.8%
  • Stock down 38.9% year-to-date and trading 76.9% below its 52-week high of $27.35 from February 2025
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Announced Q4 2025 results beating estimates while guidance disappointed some analysts, triggering 12.6% stock decline as Canaccord downgraded to Hold
  • February 2026Launched AI-powered solutions and expanded Reddit partnership to support creators and brand-owned subreddits
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

HubSpot Marketing HubIntegrated CRM platform with social media management capabilities→HootsuiteSocial media management and analytics platform→KhorosCustomer engagement software with social components→MedalliaCustomer experience management with social listening→

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Industry context

Sprout Social, Inc. operates in Cloud-Based Social Media Management Software. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Sprout Social, Inc. do?+
Sprout Social is a global leader in social media management and analytics software that puts powerful social data into the hands of more than 30,000 brands. The company offers AI-powered solutions including publishing...
What is Sprout Social, Inc.'s Cyborg Score?+
Sprout Social, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Sprout Social, Inc.'s main competitors?+
Named competitors include HubSpot Marketing Hub, Hootsuite, Khoros, Medallia. The full competitive landscape is in the AskCyborg report.
How can I get the full Sprout Social, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Sprout Social, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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