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Sportradar Group AG: Business Overview, Financials & Competitive Analysis

Sportradar is a leading global sports technology company founded in 2001, positioned at the intersection of sports, media, and betting industries, providing solutions to sports federations, media, consumer platforms, ...

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7/ 10Strong

Cyborg Score thesis

Sportradar is a global sports data and technology leader for betting with strong fundamentals and robust free cash...

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Industry Sports Technology & Data Analytics
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 5, 2026
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Sportradar Group AG Overview

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Sportradar is a leading global sports technology company founded in 2001, positioned at the intersection of sports, media, and betting industries, providing solutions to sports federations, media, consumer platforms, and betting operators. The company covers over a million events annually across all major sports and partners with organizations like the ATP, NBA, NHL, MLB, and UEFA.

Strategic Profile

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Sportradar operates at scale as a leading provider of sports data and analytics, leveraging advanced technology and proprietary data to deliver integrated solutions as a key infrastructure provider in the sports technology sector. The company generates revenue through subscription-based revenue and revenue sharing models.

Competitive Landscape

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Sportradar provides sports data services, content, technology, integrity services, and sports performance solutions across the global sports ecosystem. Primary competitors include data analytics and betting technology providers serving the sports industry, though Sportradar's extensive partnerships with major leagues and proprietary data coverage provide differentiation.

Industry Context

Sportradar Group AG operates in Sports Technology & Data Analytics.

Key facts

Founded: 2001 · Headquarters: Sankt Gallen, Switzerland · Employees: 4,582 · Revenue: $1.35B · Market cap: $5.03B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Sportradar Group AG.

  • Strategic partnerships with major sports leagues (NBA, NHL, MLB, UEFA, FIFA) provide competitive moat and recurring revenue
  • Recent IMG ARENA acquisition enhances data capabilities and expected to drive margin expansion
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Multi-year agreement with NBC Sports Regional Sports Networks for NBA Advanced Data and GameFrame broadcast solutions
  • February 2026Extended and expanded partnership with Betfred for retail platform technology across 1,300 UK outlets
  • +2 moreTrack every material event for Sportradar Group AG as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Stats PerformSports data, analytics and content solutions→Genius SportsSports betting and media technology platform→Perform GroupSports data and digital media solutions→KambiSportsbook and iGaming software platform→

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Industry context

Sportradar Group AG operates in Sports Technology & Data Analytics. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Sportradar Group AG do?+
Sportradar is a leading global sports technology company founded in 2001, positioned at the intersection of sports, media, and betting industries, providing solutions to sports federations, media, consumer platforms, ...
What is Sportradar Group AG's Cyborg Score?+
Sportradar Group AG has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Sportradar Group AG's main competitors?+
Named competitors include Stats Perform, Genius Sports, Perform Group, Kambi. The full competitive landscape is in the AskCyborg report.
How can I get the full Sportradar Group AG research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Sportradar Group AG research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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