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SOBR Safe, Inc.: Business Overview, Financials & Competitive Analysis

SOBR Safe, Inc. scores 5/10 on the AskCyborg Cyborg Score (Mixed). High-growth early-stage deeptech company in expanding market with strong subscription momentum but challenged profitability and liquidity metrics. The company achieved 92.3% year-over-year revenue growth through Q2 2025. However, EBITDA is negative at −$8.10M, and the stock underperformed both its industry and the broader market over the past year.

What is SOBR Safe, Inc.'s industry? SOBR Safe, Inc. (sobrsafe.com) operates in Healthcare Technology / Occupational Safety / Behavioral Health. AskCyborg classifies SOBR Safe, Inc. under Healthcare Technology / Occupational Safety / Behavioral Health in its company registry.

SOBR Safe (NASDAQ:SOBR), founded in 2020 and headquartered in Denver, provides next-generation transdermal (touch-based) alcohol detection technology. The technology is deployed across substance abuse, mental health, ...

5/ 10Mixed

Cyborg Score thesis

High-growth early-stage deeptech company in expanding market with strong subscription momentum but challenged profitability and...

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Industry Healthcare Technology / Occupational Safety / Behavioral Health
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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SOBR Safe, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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SOBR Safe, Inc. Overview

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SOBR Safe (NASDAQ:SOBR), founded in 2020 and headquartered in Denver, provides next-generation transdermal (touch-based) alcohol detection technology. The technology is deployed across substance abuse, mental health, co-parenting trust, occupational safety, judicial, fleet management, and other applications.

Strategic Profile

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The company operates on a hybrid revenue model combining hardware device purchases with recurring monthly SaaS subscription fees. Recent growth shows software subscription revenue increased 109.6% year-over-year, contributing 55.2% of total revenue. The global alcohol sensor market is estimated at $2.3 billion in 2022 and is forecast to reach $6.3 billion by 2030 at a CAGR of 13.7%.

Competitive Landscape

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SOBR Safe competes in the non-invasive alcohol monitoring technology sector in North America. Direct competition includes legacy breathalyzer manufacturers and emerging wearable monitoring solutions. The company's transdermal detection approach and cloud-based SaaS platform differentiate it from traditional point-in-time testing solutions.

Industry Context

SOBR Safe, Inc. operates in Healthcare Technology / Occupational Safety / Behavioral Health.

Key facts

Founded: 2004 · Headquarters: Greenwood Village, Colorado · Revenue: $0.1M (Q3 2025 annualized ~$0.4M)

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on SOBR Safe, Inc..

  • SOBRsure GEN 2 device shipments grew 35.9% quarter-over-quarter in Q2 2025, showing accelerating product adoption.
  • Expanded global presence with a new European Patent for SOBRcheck and launched an enhanced B2B e-commerce platform.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • December 2025Private placement funding of $2.0M closed at $1.55/share
  • September 2025Q3 revenue grew 136.1% YoY to $108.9K with 277 SOBRsure GEN 2 devices sold
  • +2 moreTrack every material event for SOBR Safe, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Traditional BreathalyzersPoint-in-time alcohol testing devices→Wearable Monitoring SolutionsAlternative continuous alcohol monitoring technologies→Occupational Safety SoftwareWorkplace monitoring and compliance platforms→

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Industry context

SOBR Safe, Inc. operates in Healthcare Technology / Occupational Safety / Behavioral Health. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does SOBR Safe, Inc. do?+
SOBR Safe (NASDAQ:SOBR), founded in 2020 and headquartered in Denver, provides next-generation transdermal (touch-based) alcohol detection technology. The technology is deployed across substance abuse, mental health, ...
What is SOBR Safe, Inc.'s Cyborg Score?+
SOBR Safe, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are SOBR Safe, Inc.'s main competitors?+
Named competitors include Traditional Breathalyzers, Wearable Monitoring Solutions, Occupational Safety Software. The full competitive landscape is in the AskCyborg report.
How can I get the full SOBR Safe, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the SOBR Safe, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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