Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, with customers including Hertz, Yelp, and Poshmark. Marc Friend is the current CEO of Sift.
Cyborg Score Rationale
Sift demonstrates strong market position with 700+ enterprise customers, substantial funding history ($241M+), and a differentiated AI-powered platform backed by massive proprietary data (1T+ annual events). Recent Series B funding in March 2026 validates continued investor confidence, though private status limits public financial visibility.
Top Insights
As of May 31, 2026, Sift has 265 employees and has been covered for 8 media events in the last year, with 4 focused on company updates and 3 on partnerships.
Sift was founded in 2011.
Revenue is estimated between $250 million and $500 million with substantial funding of $241 million, demonstrating strong financial health.
Recent innovation launches including Identity Trust XD and Workflow Simulation demonstrate Sift's commitment to advanced fraud detection capabilities.
Named Competitors
Featurespace — Fraud detection and behavioral analytics platform
Human Security — Bot management and fraud prevention platform
DataDome — Fraud and abuse prevention platform
MaxMind — Geolocation and fraud prevention intelligence
Recent Developments
(March 2026) Sift raised $42M in Series B funding led by StepStone Group.
(May 2025) Sift strengthened identity trust capabilities with ActivityIQ and other innovations
(April 2025) Expanded partner program to deliver identity trust across global markets
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