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Sift: Business Overview, Financials & Competitive Analysis

Sift is an AI-powered platform for fraud detection and prevention that offers solutions for account takeover, payment fraud, chargeback fraud, and policy abuse. The company's deep investments in machine learning and d...

Analyst-debate audio for Sift

AskCyborg analysts argue the bull and bear cases for Sift across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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8/ 10Strong

Cyborg Score thesis

Strong market leader in digital fraud detection with broad enterprise adoption and continuous innovation driving customer...

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Industry Cybersecurity
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 26, 2026
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Sift Overview

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Sift is an AI-powered platform for fraud detection and prevention that offers solutions for account takeover, payment fraud, chargeback fraud, and policy abuse. The company's deep investments in machine learning and data network scoring 1 trillion events per year empower more than 700 customers to grow fearlessly with Sift.

Strategic Profile

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Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, with customers including Hertz, Yelp, and Poshmark. Marc Friend is the current CEO of Sift.

Competitive Landscape

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Key competitors include Featurespace, Castle, MaxMind, Human Security, and DataDome. Sift differentiates through scale of its global data network and depth of machine learning expertise serving large enterprise customers in fintech, ecommerce, and travel sectors.

Industry Context

Sift operates in Cybersecurity.

Key facts

Founded: 2011 · Headquarters: San Francisco, US · Employees: 265 · Revenue: $250M–$500M (estimated)

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Sift.

  • As of May 31, 2026, Sift has 265 employees and has been covered for 8 media events in the last year, with 4 focused on company updates and 3 on partnerships.
  • Sift was founded in 2011.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • March 2026Sift raised $42M in Series B funding led by StepStone Group.
  • May 2025Sift strengthened identity trust capabilities with ActivityIQ and other innovations
  • +1 moreTrack every material event for Sift as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

FeaturespaceFraud detection and behavioral analytics platform→Human SecurityBot management and fraud prevention platform→DataDomeFraud and abuse prevention platform→MaxMindGeolocation and fraud prevention intelligence→

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Industry context

Sift operates in Cybersecurity. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Sift do?+
Sift is an AI-powered platform for fraud detection and prevention that offers solutions for account takeover, payment fraud, chargeback fraud, and policy abuse. The company's deep investments in machine learning and d...
What is Sift's Cyborg Score?+
Sift has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Sift's main competitors?+
Named competitors include Featurespace, Human Security, DataDome, MaxMind. The full competitive landscape is in the AskCyborg report.
How can I get the full Sift research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Sift research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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