SHIFT UP Corporation: Business Overview, Financials & Competitive Analysis
SHIFT UP Corporation scores 7/10 on the AskCyborg Cyborg Score (Strong). Premium indie-scale game publisher with proven hit-making capability and Asia-focused distribution, trading near attractive valuations after post-IPO correction. SHIFT UP demonstrates exceptional game development execution with multiple hit titles and strong market fundamentals, evidenced by a recent IPO raising ₩435B and premium valuation multiples. However, stock performance has declined.
What is SHIFT UP Corporation's industry? SHIFT UP Corporation (shiftup.co.kr) operates in Video Game Development & Publishing. AskCyborg classifies SHIFT UP Corporation under Video Game Development & Publishing in its company registry.
SHIFT UP is a South Korean video game developer and publisher founded in 2013 by Kim Hyung Tae. The company creates highly successful mobile and console games including Goddess of Victory: Nikke and Stellar Blade, wit...
Cyborg Score thesis
Premium indie-scale game publisher with proven hit-making capability and Asia-focused distribution, trading near attractive...
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Get Current Report FreeSHIFT UP Corporation Overview
Pro stress-test →SHIFT UP is a South Korean video game developer and publisher founded in 2013 by Kim Hyung Tae. The company creates highly successful mobile and console games including Goddess of Victory: Nikke and Stellar Blade, with a track record of generating $100M+ revenue from individual titles.
Strategic Profile
Pro stress-test →SHIFT UP combines strong artistic direction with action-focused game design to capture both mobile and premium console markets. The company maintains significant partnerships with major publishers like Tencent (35% stake) and is expanding its AAA portfolio with projects like Project Spirits targeting 2027 release.
Competitive Landscape
Pro stress-test →SHIFT UP operates in the global gaming market competing against giants like Nintendo, Square Enix, and Bandai Namco in premium console/mobile space. The company differentiates through distinctive art direction and high-quality action gameplay. Key regional strength lies in appealing to Asian markets through both publisher partnerships (Tencent distribution) and native IP.
Industry Context
SHIFT UP Corporation operates in Video Game Development & Publishing.
Key facts
Founded: 2013 · Headquarters: Seoul, South Korea · Employees: 319 · Revenue: 219.8B KRW (2024, estimated) · Market cap: 1.94-2.0T KRW (~$1.45-1.5B USD)