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SE Ranking: Business Overview, Financials & Competitive Analysis

SE Ranking scores 7/10 on the AskCyborg Cyborg Score (Strong). Cost-effective, comprehensive SEO platform with AI search capabilities gaining traction among SMB agencies and freelancers seeking value-driven alternatives to premium competitors. SE Ranking punches well above its price point, offering a comprehensive toolkit that covers everything from SEO rank tracking and site auditing to AI search visibility, and is one.

What is SE Ranking's industry? SE Ranking (seranking.com) operates in Search Engine Optimization (SEO). AskCyborg classifies SE Ranking under Search Engine Optimization (SEO) in its company registry.

SE Ranking, founded in 2013, has evolved from a focused SEO rank tracker into a full-stack platform for agencies, online businesses, and independent SEO professionals. The platform has recently added AI search trackin...

7/ 10Strong

Cyborg Score thesis

Cost-effective, comprehensive SEO platform with AI search capabilities gaining traction among SMB agencies and freelancers...

Read the full analyst-debate transcript →
Industry Search Engine Optimization (SEO)
6 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Analyst-debate audio for SE Ranking

AskCyborg analysts argue the bull and bear cases for SE Ranking across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
SE Ranking OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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SE Ranking Overview

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SE Ranking, founded in 2013, has evolved from a focused SEO rank tracker into a full-stack platform for agencies, online businesses, and independent SEO professionals. The platform has recently added AI search tracking, expanded API capabilities, and launched the new SE Visible product to keep pace with how search itself is changing.

Strategic Profile

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SE Ranking is built for SEO and marketing leads at agencies, with reviewer use concentrated in small businesses at 95% and Marketing and Advertising at 45%. With flexible pricing plans and discounts for annual subscriptions, SE Ranking is considered a budget-friendly option compared to competitors like Semrush, especially for small businesses and agencies.

Competitive Landscape

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SE Ranking lags slightly behind tools like Ahrefs or Majestic on backlink filtering granularity, though this matters primarily if deep link analysis is central to a workflow. Semrush is the most complete SEO platform available, combining keyword research, rank tracking, site audits, content optimization, and competitive analysis in a single dashboard used by over 10 million marketers worldwide. SE Ranking competes by offering superior value at lower price points and more recent AI search visibility features.

Industry Context

SE Ranking operates in Search Engine Optimization (SEO).

Key facts

Founded: 2013 · Headquarters: Wilmington, US

What the analysts stress-tested

The top findings that survived the multi-agent debate for SE Ranking.

  • SE Ranking restructured its pricing in 2026, moving from the old Essential/Pro/Business tiers to three new plans: Core, Growth, and Enterprise, with a 20% discount for annual subscriptions and free assisted migration included.
  • The addition of AI search tracking, expanded API capabilities, and the new SE Visible product signals that the platform is keeping pace with how search itself is changing.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • August 2025Acquired Planable to expand multi-channel capabilities and address AI search era visibility challenges
  • February 2026Released 2025 recap and 2026 roadmap highlighting platform evolution and ecosystem expansion
  • +1 moreTrack every material event for SE Ranking as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

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Industry context

SE Ranking operates in Search Engine Optimization (SEO). See how the rest of the sector scores on the Cyborg framework.

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How AskCyborg builds confidence

Analyst debate, not single-author opinion

Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

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Recalibrated weekly

The Cyborg Score is recomputed weekly against fresh data. Recent material developments are continuously tracked and surfaced.

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Methodology open at /methodology

The framework, dimensions, and band breakdowns are documented. The same company gets the same score from any analyst running the framework.

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Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does SE Ranking do?+
SE Ranking, founded in 2013, has evolved from a focused SEO rank tracker into a full-stack platform for agencies, online businesses, and independent SEO professionals. The platform has recently added AI search trackin...
What is SE Ranking's Cyborg Score?+
SE Ranking has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are SE Ranking's main competitors?+
Named competitors include Semrush, Ahrefs, Moz Pro, Ubersuggest. The full competitive landscape is in the AskCyborg report.
How can I get the full SE Ranking research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the SE Ranking research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

Track SE Ranking over time

Pro members get saved-company audio playlists, Cyborg Score recalibrations, and monitoring for material events across the AskCyborg corpus.

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