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Safestore Holdings Plc: Business Overview, Financials & Competitive Analysis

Safestore is the UK's largest self-storage group with 210 stores comprising 139 in the UK (including 78 in London and the South East), 32 in the Paris region, 16 in Spain, 16 in the Netherlands and seven in Belgium. T...

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6/ 10Solid

Cyborg Score thesis

Established market leader trading at valuation discount with strong asset base and cash flow yield, but limited near-term...

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Industry Real Estate Investment Trust (REIT) - Self-Storage Sector
2 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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Safestore Holdings Plc Overview

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Safestore is the UK's largest self-storage group with 210 stores comprising 139 in the UK (including 78 in London and the South East), 32 in the Paris region, 16 in Spain, 16 in the Netherlands and seven in Belgium. The Group provides storage to around 98,000 personal and business customers, with operations spanning the UK and Continental Europe serving both residential and commercial needs.

Strategic Profile

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The company focuses on the acquisition and operation of storage locations in wealthy, densely populated areas in Europe. Safestore reported group revenue of £61.2 million for the quarter ended 31 January 2026, up 6.3% at constant exchange rates. The business offers robust medium-term growth potential through its development pipeline and unoccupied space.

Competitive Landscape

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Safestore is the UK and Europe's second largest provider of self-storage. The sector is dominated by large-scale regional operators with limited consolidation. Key competitors include Big Yellow and other regional self-storage operators. Competitive advantage stems from London/South East concentration, brand recognition, and scale economies in property management.

Industry Context

Safestore Holdings Plc operates in Real Estate Investment Trust (REIT) - Self-Storage Sector.

Key facts

Founded: 1998 · Headquarters: Borehamwood, UK · Employees: 850 · Revenue: £306M · Market cap: £1.73B

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Safestore Holdings Plc.

  • SAFE underperformed the UK Specialized REITs industry which returned -9.5% over the past year, and underperformed the UK Market which returned 15.8% over the past year.
  • The shares are down 29% over the past 12 months and are now trading on 5 times 2026 expected earnings, while offering a prospective dividend yield of 5%.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2026Q1 revenue growth of 6.3% at constant exchange rates to £61.2m, with 214 stores operational
  • October 2025Analysis indicates trading 26.3% below fair value estimate with valuation support from significant development pipeline
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

General Self-Storage ServicesUK's leading self-storage operator competing on scale and geographic coverage→Continental Europe Self-StorageGrowing competition from independent operators in France, Spain, Netherlands→

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Industry context

Safestore Holdings Plc operates in Real Estate Investment Trust (REIT) - Self-Storage Sector. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Safestore Holdings Plc do?+
Safestore is the UK's largest self-storage group with 210 stores comprising 139 in the UK (including 78 in London and the South East), 32 in the Paris region, 16 in Spain, 16 in the Netherlands and seven in Belgium. T...
What is Safestore Holdings Plc's Cyborg Score?+
Safestore Holdings Plc has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Safestore Holdings Plc's main competitors?+
Named competitors include General Self-Storage Services, Continental Europe Self-Storage. The full competitive landscape is in the AskCyborg report.
How can I get the full Safestore Holdings Plc research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Safestore Holdings Plc research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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