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RE/MAX Holdings, Inc.: Business Overview, Financials & Competitive Analysis

RE/MAX Holdings, Inc. scores 6/10 on the AskCyborg Cyborg Score (Solid). Turnaround story with strengthening agent recruitment and brokerage conversions positioned to benefit from eventual housing market recovery and international expansion. The company built a strong strategic foundation in 2025 and views 2026 as a year of tremendous opportunity. However, RMAX underperformed both the real estate industry and the broader.

What is RE/MAX Holdings, Inc.'s industry? RE/MAX Holdings, Inc. (remaxholdings.com) operates in Real Estate Brokerage Franchising. AskCyborg classifies RE/MAX Holdings, Inc. under Real Estate Brokerage Franchising in its company registry.

RE/MAX Holdings operates as a franchisor of real estate brokerage services, with real estate brokerages franchised globally under the RE/MAX® brand and mortgage brokerages in the U.S. under the Motto® Mortgage brand. ...

6/ 10Solid

Cyborg Score thesis

Turnaround story with strengthening agent recruitment and brokerage conversions positioned to benefit from eventual housing...

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Industry Real Estate Brokerage Franchising
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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What's in This Report
RE/MAX Holdings, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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RE/MAX Holdings, Inc. Overview

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RE/MAX Holdings operates as a franchisor of real estate brokerage services, with real estate brokerages franchised globally under the RE/MAX® brand and mortgage brokerages in the U.S. under the Motto® Mortgage brand. The company is navigating a challenging but stabilizing housing market while executing a strategic growth agenda focused on agent recruitment, international expansion, and technology modernization.

Strategic Profile

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The RE/MAX network reached an all-time high agent count with the best fourth quarter of U.S. agent count performance since 2021. In January 2026, the company achieved the largest brokerage conversion in RE/MAX history, demonstrating competitive momentum. Technology and diversified revenue streams enhance agent productivity, brand strength, and long-term earnings resilience beyond the traditional brokerage business.

Competitive Landscape

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Main competitors include Redfin, Compass, Century 21, and iBuyer.com. RE/MAX's traditional franchise model differs from tech-forward competitors like Compass and Redfin, but the company is investing heavily in technology platforms to enhance competitiveness. RE/MAX is positioned as the most trusted real estate brand in the United States and Canada with local agent expertise as a core differentiator.

Industry Context

RE/MAX Holdings, Inc. operates in Real Estate Brokerage Franchising.

Key facts

Founded: 1973 · Headquarters: Denver, US · Revenue: $0.29B · Market cap: $0.34B

What the analysts stress-tested

The top findings that survived the multi-agent debate for RE/MAX Holdings, Inc..

  • All-time high agent count and largest brokerage conversion in company history demonstrate accelerating competitive momentum
  • 88% of prospective buyers plan to purchase homes in 2026 despite affordability challenges, suggesting strong underlying demand
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Q4 2025 earnings beat with adjusted EPS of $0.30 versus $0.28 consensus; company issued FY2026 revenue guidance of $285-$305 million
  • January 2026Largest brokerage conversion in RE/MAX history with ~1,200 agents joining RE/MAX Canada
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

CompassTechnology-enabled real estate brokerage→RedfinTech-driven brokerage and listing platform→Century 21Traditional real estate brokerage franchise→eXp World HoldingsCloud-based brokerage model→

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Industry context

RE/MAX Holdings, Inc. operates in Real Estate Brokerage Franchising. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does RE/MAX Holdings, Inc. do?+
RE/MAX Holdings operates as a franchisor of real estate brokerage services, with real estate brokerages franchised globally under the RE/MAX® brand and mortgage brokerages in the U.S. under the Motto® Mortgage brand. ...
What is RE/MAX Holdings, Inc.'s Cyborg Score?+
RE/MAX Holdings, Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are RE/MAX Holdings, Inc.'s main competitors?+
Named competitors include Compass, Redfin, Century 21, eXp World Holdings. The full competitive landscape is in the AskCyborg report.
How can I get the full RE/MAX Holdings, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the RE/MAX Holdings, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Real Estate Brokerage Franchising research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7Compass, Inc.