Residential real estate brokerage and online marketplaces
Strategic Profile
Redfin has demonstrated growth in market share, particularly in the West and Southwest, leveraging technology combined with local service approach to enhance margins and support its path to profitability. Management expected the Rocket merger to close in Q2 or Q3 2025.
Cyborg Score Rationale
In 2024, Redfin's revenue was $1.04 billion, up 6.79% versus prior year, but losses were $165.87 million, a 26.5% increase versus 2023. The company faces significant challenges including struggles with lead agent conversion, gross margin compression from overhiring agents relative to market demand, and declining transaction volumes.
Top Insights
Redfin partnered with Sierra AI to launch a conversational search tool allowing homebuyers to describe dream homes in natural language instead of filters.
Q1 2025 net cash from operations improved to $37.9 million versus a use of $46.0 million in Q1 2024.
As of March 31, 2026, Redfin had 5,629 employees.
Redfin has a market capitalization of $1.43B and generates $1.04B in trailing twelve-month revenue with an -18.3% profit margin.
Named Competitors
Zillow — Leading residential real estate marketplace and brokerage platform
Trulia — Online real estate marketplace owned by Zillow Group
Compass — Technology-powered residential real estate brokerage
eXp Realty — Cloud-based real estate brokerage platform
Recent Developments
(January 2026) CEO Glenn Kelman departed after leading the company for 20 years
(February 2026) Redfin agreed to provide Compass with 1 million leads by 2029
(June 2026) Redfin reported Land O'Lakes, FL as its hottest neighborhood
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