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REA India: Business Overview, Financials & Competitive Analysis

REA India scores 7/10 on the AskCyborg Cyborg Score (Strong). Market-leading position in India's digitizing real estate sector with differentiated full-service offerings, supported by a strong Australian parent company with scale and capital. REA India commands market leadership as India's comprehensive full-stack real estate platform with extensive geographic reach, deep developer relationships, and integrated end-to-end consumer services. The parent company.

What is REA India's industry? REA India (rea.co.in) operates in Real Estate Tech. AskCyborg classifies REA India under Real Estate Tech in its company registry.

REA India is the country's leading full-stack real estate technology platform that owns Housing.com, PropTiger.com, Makaan.com. REA India is the only player in India that offers a full range of services in the real es...

7/ 10Strong

Cyborg Score thesis

Market-leading position in India's digitizing real estate sector with differentiated full-service offerings, supported by a...

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Industry Real Estate Tech
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Analyst-debate audio for REA India

AskCyborg analysts argue the bull and bear cases for REA India across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
REA India OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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REA India Overview

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REA India is the country's leading full-stack real estate technology platform that owns Housing.com, PropTiger.com, Makaan.com. REA India is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home-seeking journey all the way from initial search and discovery to financing to the final step of transaction closure. REA India is a part of REA Group Ltd. of Australia (ASX: REA).

Strategic Profile

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REA India offers advertising and listings products to real estate developers, agents & homeowners, exclusive sales and marketing solutions to builders, data and content services, and personalized search, virtual viewing, site visits, negotiations, home loans, and post-sales services to consumers for both buying and renting. REA India has over 1,600 employees across 20+ cities in India, serving over 50,000 developers and facilitating the purchase of over 2 million homes.

Competitive Landscape

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REA India operates in India's competitive real estate classifieds and transaction services market. Primary competitors include 99acres.com (owned by Anupam Mittal/Info Edge), MagicBricks (owned by Times Internet), and independent platforms like Nobroker and ZoopLA. REA's differentiation lies in its full-stack service model spanning listings, financing, and post-sale services, supported by parent company REA Group's global expertise and capital.

Industry Context

REA India operates in Real Estate Tech.

Key facts

Founded: 2012 (Housing.com), acquired by REA Group 2020 · Headquarters: Gurugram, Haryana, India · Employees: 1,600+ · Revenue: Rs 430+ crore (as of September 2023) · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for REA India.

  • Developer and broker customer base increased 25 percent, reflecting specialized product development success
  • Company focused on steady growth through audience expansion, consumer experience enhancement, and strategic expansion into emerging cities
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Recent developments

Material events tracked by the AskCyborg corpus.

  • September 2023Revenue surged 46% to over Rs 430 crore, with Housing.com contributing the majority of revenue
  • December 2020REA Group acquired controlling stake in Elara Technologies and rebranded as REA India
  • +1 moreTrack every material event for REA India as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

99acresLeading real estate classifieds and property marketplace→MagicBricksReal estate portal with classified listings and agent marketplace→NoBrokerDirect peer-to-peer real estate marketplace→SulekhaMulti-service classifieds platform with property listings→

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Industry context

REA India operates in Real Estate Tech. See how the rest of the sector scores on the Cyborg framework.

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Analyst debate, not single-author opinion

Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

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Recalibrated weekly

The Cyborg Score is recomputed weekly against fresh data. Recent material developments are continuously tracked and surfaced.

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Methodology open at /methodology

The framework, dimensions, and band breakdowns are documented. The same company gets the same score from any analyst running the framework.

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Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does REA India do?+
REA India is the country's leading full-stack real estate technology platform that owns Housing.com, PropTiger.com, Makaan.com. REA India is the only player in India that offers a full range of services in the real es...
What is REA India's Cyborg Score?+
REA India has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are REA India's main competitors?+
Named competitors include 99acres, MagicBricks, NoBroker, Sulekha. The full competitive landscape is in the AskCyborg report.
How can I get the full REA India research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the REA India research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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The strongest performers across the analyst-debate framework.

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