Unlike other equity platforms that try to serve founders, VCs, and law firms simultaneously, Pulley is focused on founders and finance teams. Founded in 2020 by Grant Oladipo and Yin Wu, the company has 68 employees based in San Francisco.
Cyborg Score Rationale
Pulley demonstrates strong market fit with founders and significant funding backing. The company has achieved product-market fit serving early-stage to growth-stage startups with a purpose-built platform. However, competition from well-funded alternatives limits upside.
Top Insights
1,700+ companies currently scaling with Pulley
Expanding into Web3 with Token Tables product for crypto companies to manage and track tokens
Founder-friendly positioning: does not monetize user data and provides full data access to customers
Raised $40M Series B led by Founders Fund at valuation between $150M-$300M
Named Competitors
Carta — Enterprise cap table and equity management platform
Captable.io — Cap table management for emerging companies
Pulley — Founder-focused cap table and equity management
Recent Developments
(June 2024 or earlier) Launched SAFE Workflows to help founders create, approve, and issue SAFEs seamlessly
(June 2024 or earlier) Introduced Token Tables (Early Access) for Web3 companies managing token allocation and distribution
(May 2026 or earlier) Partnered with Clerky for integrated startup incorporation and legal paperwork with real-time cap table syncing
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