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Pulley: Business Overview, Financials & Competitive Analysis

Pulley is the cap table and equity management platform that helps founders and finance teams manage their equity. The platform is built to handle sophisticated stakeholder management, compliance, modeling, and liquidi...

Analyst-debate audio for Pulley

AskCyborg analysts argue the bull and bear cases for Pulley across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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8/ 10Strong

Cyborg Score thesis

Well-positioned equity infrastructure provider capturing growing demand for founder-friendly cap table solutions in a...

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Industry Financial Technology (Fintech)
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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Pulley Overview

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Pulley is the cap table and equity management platform that helps founders and finance teams manage their equity. The platform is built to handle sophisticated stakeholder management, compliance, modeling, and liquidity challenges as companies expand, providing everything needed to manage equity and tokens in one simple, powerful platform.

Strategic Profile

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Unlike other equity platforms that try to serve founders, VCs, and law firms simultaneously, Pulley is focused on founders and finance teams. Founded in 2020 by Grant Oladipo and Yin Wu, the company has 68 employees based in San Francisco.

Competitive Landscape

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Pulley directly competes with Carta, offering easier onboarding and migration pathways. The cap table management market includes both established players (Carta, Pulley) and emerging solutions for specialized segments like Web3. Pulley's differentiation lies in founder-centric design, transparency, and no data monetization.

Industry Context

Pulley operates in Financial Technology (Fintech).

Key facts

Founded: 2020 · Headquarters: San Francisco, US · Employees: 68

What the analysts stress-tested

The top findings that survived the multi-agent debate for Pulley.

  • 1,700+ companies currently scaling with Pulley
  • Expanding into Web3 with Token Tables product for crypto companies to manage and track tokens
+2 more stress-tested counter-arguments unlock with Pro. Read the full analyst debate →

Recent developments

Material events tracked by the AskCyborg corpus.

  • June 2024 or earlierLaunched SAFE Workflows to help founders create, approve, and issue SAFEs seamlessly
  • June 2024 or earlierIntroduced Token Tables (Early Access) for Web3 companies managing token allocation and distribution
  • +1 moreTrack every material event for Pulley as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

CartaEnterprise cap table and equity management platform→Captable.ioCap table management for emerging companies→PulleyFounder-focused cap table and equity management→

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Industry context

Pulley operates in Financial Technology (Fintech). See how the rest of the sector scores on the Cyborg framework.

Top companies in Financial Technology (FinTech) by Cyborg Score

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Frequently asked questions

What does Pulley do?+
Pulley is the cap table and equity management platform that helps founders and finance teams manage their equity. The platform is built to handle sophisticated stakeholder management, compliance, modeling, and liquidi...
What is Pulley's Cyborg Score?+
Pulley has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Pulley's main competitors?+
Named competitors include Carta, Captable.io, Pulley. The full competitive landscape is in the AskCyborg report.
How can I get the full Pulley research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Pulley research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Financial Technology (Fintech) research

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8SoFi Technologies, Inc.7Circle Internet Group, Inc.7Money Forward, Inc.7Propel Holdings Inc.7Robinhood Markets, Inc.7StoneCo Ltd.7Webull Corporation7WEX Inc.6AvenuesAI Limited (formerly Infibeam Avenues Limited)6Pagaya Technologies Ltd.Top companies in Financial Technology (FinTech) by Cyborg Score