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PrizePicks: Business Overview, Financials & Competitive Analysis

PrizePicks is the largest independently owned Daily Fantasy Sports (DFS) platform in North America, centered around real-money over/under predictions where sports fans play against the numbers rather than each other. ...

Analyst-debate audio for PrizePicks

AskCyborg analysts argue the bull and bear cases for PrizePicks across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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8/ 10Strong

Cyborg Score thesis

PrizePicks is a high-growth DFS leader capturing regulatory tailwinds and consolidation opportunities in fragmented daily...

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Industry Gambling and Lotteries
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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PrizePicks Overview

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PrizePicks is the largest independently owned Daily Fantasy Sports (DFS) platform in North America, centered around real-money over/under predictions where sports fans play against the numbers rather than each other. The platform is currently the closest legal alternative to legal mobile sports betting in the majority of the United States including Top 10 markets like California, Texas, Florida, and Georgia.

Strategic Profile

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PrizePicks is valued at approximately $2.5 billion following a planned majority acquisition by Allwyn and continues to expand through new partnerships, regulatory approvals and product launches, signaling strong investor confidence and long-term momentum. The company was acquired by Allwyn on January 16, 2026. PrizePicks became the first sports entertainment operator to receive a Futures Commission Merchant registration from the National Futures Association in 2026, enabling the organization to accept orders from platform users to buy and sell futures contracts.

Competitive Landscape

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Primary competitors include DraftKings, FanDuel, Underdog Sports, and Sleeper. Underdog, a PrizePicks competitor, completed a funding round valued at $1.23 billion and is diversifying into sports betting and prediction markets. PrizePicks maintains differentiation through simplified over/under gameplay, broader sports coverage, and early regulatory achievements.

Industry Context

PrizePicks operates in Gambling and Lotteries.

Key facts

Founded: 2015 · Headquarters: Atlanta, US · Employees: 106 · Revenue: $15.5M · Market cap: $2.5B

What the analysts stress-tested

The top findings that survived the multi-agent debate for PrizePicks.

  • (January 2026) Acquisition by Allwyn at $2.5B valuation creates entry point for global gaming conglomerate seeking U.S. market exposure
  • (2026) First DFS operator to achieve Futures Commission Merchant registration, unlocking new product categories and compliance moat
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Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2026Acquired by Allwyn at $2.5 billion valuation
  • 2026Received Futures Commission Merchant (FCM) registration from National Futures Association
  • +1 moreTrack every material event for PrizePicks as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

DraftKingsDaily fantasy sports and sports betting platform→FanDuelDaily fantasy sports and sportsbook operator→Underdog SportsDFS platform expanding into sports betting and prediction markets→SleeperFantasy sports and social gaming platform→

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Industry context

PrizePicks operates in Gambling and Lotteries. See how the rest of the sector scores on the Cyborg framework.

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Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does PrizePicks do?+
PrizePicks is the largest independently owned Daily Fantasy Sports (DFS) platform in North America, centered around real-money over/under predictions where sports fans play against the numbers rather than each other. ...
What is PrizePicks's Cyborg Score?+
PrizePicks has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are PrizePicks's main competitors?+
Named competitors include DraftKings, FanDuel, Underdog Sports, Sleeper. The full competitive landscape is in the AskCyborg report.
How can I get the full PrizePicks research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the PrizePicks research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Gambling and Lotteries research

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