Sports Management, Training & Facilities; Security Services; Event Promotion
Strategic Profile
Palms operates through coaching and training, guarding and cleaning, educational services, and other segments. The company is a subsidiary of International Holding Company PJSC (IHC). Plans are underway to increase capital to AED 165B in the coming months, solidifying market presence in the UAE and the region.
Cyborg Score Rationale
Palms Sports demonstrates solid fundamentals with consistent revenue growth, strong dividend yield (4.16%), and diversified service offerings across sports, security, and facilities management. Recent contract wins including a major AED 403M security services extension and ADX financial reporting award recognition reflect operational excellence and market strength.
Top Insights
Workforce grew 14-fold from approximately 1,500 people at the beginning of 2023 to exceed 14,000 by year-end 2023
Securiguard Middle East renewed partnership securing AED 403M security services contract extension for four years
Recognized by Abu Dhabi Securities Exchange (ADX) as the Best Listed Company in Submitting Financial Statements Report for 2024
Operating in over 350 locations across the UAE with facilities management services
Named Competitors
General Sports Training — Various independent Jiu-Jitsu and martial arts training centers
Security Services — Traditional security and facilities management companies
Sports Event Management — MMA and combat sports event operators
Recent Developments
(March 2025) Awarded ADX Best Financial Reporting Award 2024 for transparency and corporate governance
(2024) Pyxis Events acquisition to reinforce vertical expansion and enhance UAE Warriors MMA series
(2023) Net operating profit increased 17% to AED 45.6M with 23% revenue growth from client contracts reaching AED 165.2M
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