In March 2024, the company announced all its stores would close, and that the company would become online-only. In June, a private equity firm Consortium Brand Partners acquired Outdoor Voices with the intent of re-establishing the core pillars founder Haney founded the brand on: people, planet, and product. The brand is leveraging digital-first distribution and strategic partnerships to rebuild market presence after earlier operational challenges.
Cyborg Score Rationale
By March 2020, the company had imploded, according to The New York Times. A June acquisition by Consortium Brand Partners signals investor confidence in core brand value and repositioning potential. Current trajectory depends on new ownership's execution of sustainability and community focus strategy.
Top Insights
In 2016, the company moved to Austin, Texas to focus on building a new and bigger headquarters.
Company valuation fell from $110 million in 2018 to $40 million in January 2020.
Austin-based Outdoor Voices revolutionized the sporty dress market when it launched a version with built-in shorts in 2018.
As of August 2025, Outdoor Voices has approximately 64 employees across 6 continents.
Named Competitors
Lululemon — Premium athletic apparel and lifestyle brand
Athleta — Women's activewear and athletic apparel
Gymshark — Fitness-focused activewear brand
Allbirds — Sustainable casual and athletic footwear
Recent Developments
(June 2024) Acquired by Consortium Brand Partners private equity firm
(March 2024) Closed all physical retail stores, transitioned to online-only model
(February 2021) Gabrielle Conforti appointed CEO from Urban Outfitters
(February 2020) Founder Tyler Haney resigned as CEO
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