Outdoor Voices Inc: Business Overview, Financials & Competitive Analysis
Outdoor Voices Inc scores 4/10 on the AskCyborg Cyborg Score (Mixed). Dormant but strategically acquired DTC activewear brand with rebuilding potential through focused online model and private equity backing. By March 2020, the company had imploded, according to The New York Times. A June acquisition by Consortium Brand Partners signals investor confidence in core brand value and repositioning potential. Current.
What is Outdoor Voices Inc's industry? Outdoor Voices Inc (outdoorvoices.com) operates in Sports and Outdoor Apparel. AskCyborg classifies Outdoor Voices Inc under Sports and Outdoor Apparel in its company registry.
Outdoor Voices is an American clothing company focused on the design and sale of athletic apparel. The company believes in freeing fitness from performance, making high quality products for sweating that make customer...
Cyborg Score thesis
Dormant but strategically acquired DTC activewear brand with rebuilding potential through focused online model and private equity...
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Get Current Report FreeOutdoor Voices Inc Overview
Pro stress-test →Outdoor Voices is an American clothing company focused on the design and sale of athletic apparel. The company believes in freeing fitness from performance, making high quality products for sweating that make customers feel strong, confident and ready for Doing Things. As of August 2025, Outdoor Voices's annual revenue reached $35M.
Strategic Profile
Pro stress-test →In March 2024, the company announced all its stores would close, and that the company would become online-only. In June, a private equity firm Consortium Brand Partners acquired Outdoor Voices with the intent of re-establishing the core pillars founder Haney founded the brand on: people, planet, and product. The brand is leveraging digital-first distribution and strategic partnerships to rebuild market presence after earlier operational challenges.
Competitive Landscape
Pro stress-test →In 2019, the brand was the subject of a profile in the New Yorker magazine that compared it to Lululemon. The brand ran into trouble amid increased competition, too-rapid expansion and product missteps. Direct competitors include premium activewear brands (Lululemon, Athleta, Gymshark) and mid-market athleisure retailers.
Industry Context
Outdoor Voices Inc operates in Sports and Outdoor Apparel.
Key facts
Founded: 2013 · Headquarters: Austin, US · Employees: 64 · Revenue: $35M (August 2025) · Market cap: N/A