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OpenX Technologies, Inc.: Business Overview, Financials & Competitive Analysis

OpenX Technologies, Inc. scores 7/10 on the AskCyborg Cyborg Score (Strong). Focused independent SSP with differentiated tech strategy and strong CTV footprint, though regulatory and competitive pressures from Google warrant caution. OpenX has established market leadership as an independent SSP with strong technology capabilities and a diversified product portfolio. Recent leadership stability following the appointment of Matt Sattel as CEO.

What is OpenX Technologies, Inc.'s industry? OpenX Technologies, Inc. (openx.com) operates in Digital Marketing. AskCyborg classifies OpenX Technologies, Inc. under Digital Marketing in its company registry.

OpenX is an independent omnichannel supply-side platform (SSP) that supports programmatic advertising across connected TV (CTV), mobile apps, mobile web, and desktop inventory. The platform runs on cloud-based infrast...

7/ 10Strong

Cyborg Score thesis

Focused independent SSP with differentiated tech strategy and strong CTV footprint, though regulatory and competitive pressures...

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Industry Digital Marketing
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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OpenX Technologies, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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OpenX Technologies, Inc. Overview

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OpenX is an independent omnichannel supply-side platform (SSP) that supports programmatic advertising across connected TV (CTV), mobile apps, mobile web, and desktop inventory. The platform runs on cloud-based infrastructure and combines ad server data, a real-time bidding exchange, and supply-side platform functions.

Strategic Profile

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OpenX is intentionally not the largest SSP, reflecting a strategy focused on direct partnerships, technological innovation, and integrity underpinned by AI. The company's identity graph covers more than 237 million U.S. users and 150 million connected TV devices as of 2025.

Competitive Landscape

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OpenX competes as an independent SSP offering supply-side curation, media quality controls, and transparency tools for buyers and publishers. Main competitors include Pubmatic, Rubicon Project (now Magnite), AppNexus (now Xandr/Microsoft), and Google Ad Exchange (AdX). OpenX's differentiation centers on independence, CTV specialization, and identity-first strategy.

Industry Context

OpenX Technologies, Inc. operates in Digital Marketing.

Key facts

Founded: 2007 · Headquarters: Pasadena, CA, United States · Employees: 201-500

What the analysts stress-tested

The top findings that survived the multi-agent debate for OpenX Technologies, Inc..

  • Identity graph covers 237+ million U.S. users and 150 million connected TV devices (as of 2025), enabling cross-channel targeting without reliance on third-party cookies
  • OpenXSelect product allows advertisers to build curated inventory packages using contextual, audience, publisher, and other supply-side targeting options (2025)
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Matt Sattel appointed as CEO following John Gentry's death
  • August 2025Filed lawsuit against Google alleging anticompetitive behaviors in digital advertising
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Magnite (Rubicon Project)Public SSP competing across CTV, display, and video→PubmaticIndependent SSP for publishers across web and CTV→Google Ad Exchange (AdX)Dominant vertically integrated exchange owned by Google→Xandr (Microsoft)SSP and demand-side platform under Microsoft ownership→

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Industry context

OpenX Technologies, Inc. operates in Digital Marketing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does OpenX Technologies, Inc. do?+
OpenX is an independent omnichannel supply-side platform (SSP) that supports programmatic advertising across connected TV (CTV), mobile apps, mobile web, and desktop inventory. The platform runs on cloud-based infrast...
What is OpenX Technologies, Inc.'s Cyborg Score?+
OpenX Technologies, Inc. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are OpenX Technologies, Inc.'s main competitors?+
Named competitors include Magnite (Rubicon Project), Pubmatic, Google Ad Exchange (AdX), Xandr (Microsoft). The full competitive landscape is in the AskCyborg report.
How can I get the full OpenX Technologies, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the OpenX Technologies, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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