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Odoo: Business Overview, Financials & Competitive Analysis

Odoo scores 8/10 on the AskCyborg Cyborg Score (Strong). High-growth, profitable SME-focused ERP unicorn with strong unit economics, rapidly scaling revenue, and dominant market position in mid-market segment. Odoo generated €650 million in billing revenue in 2025 with 42% annual recurring revenue growth, and is expected to reach €1 billion by 2027. The company's valuation reached $5,300 million in November.

What is Odoo's industry? Odoo (odoo.com) operates in Enterprise Resource Planning (ERP) Software. AskCyborg classifies Odoo under Enterprise Resource Planning (ERP) Software in its company registry.

Odoo is a developer of open-source enterprise resource planning and customer relationship management solutions, providing integrated applications including accounting, sales, inventory, and project management. The com...

8/ 10Strong

Cyborg Score thesis

High-growth, profitable SME-focused ERP unicorn with strong unit economics, rapidly scaling revenue, and dominant market position...

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Industry Enterprise Resource Planning (ERP) Software
5 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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AskCyborg analysts argue the bull and bear cases for Odoo across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
Odoo OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Odoo Overview

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Odoo is a developer of open-source enterprise resource planning and customer relationship management solutions, providing integrated applications including accounting, sales, inventory, and project management. The company employs approximately 7,600 people as of 2026 and serves 11,000 customers.

Strategic Profile

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Odoo holds 5.77% of the global ERP market and 12–15% of the SME ERP segment, positioning itself as the dominant modular ERP for mid-market businesses. Odoo is scaling like a SaaS company, not a traditional enterprise vendor. Its open-source model and focus on usability provide a key differentiator, particularly for small and medium-sized enterprises.

Competitive Landscape

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Odoo's top competitors include HubSpot, Salesforce, and Freshworks. Odoo dominates modular, cloud-first, AI-embedded ERP adoption for mid-market enterprises. Its open-source model and focus on usability provide a key differentiator, particularly for small and medium-sized enterprises.

Industry Context

Odoo operates in Enterprise Resource Planning (ERP) Software.

Key facts

Founded: 2005 · Headquarters: Ghent, Belgium · Employees: 7,600 · Revenue: $552M (2025), €650M (~$713M USD) · Market cap: $5.3B–$5.5B (private valuation)

What the analysts stress-tested

The top findings that survived the multi-agent debate for Odoo.

  • Odoo plans to grow its workforce from nearly 7,000 to 10,000 employees in 2026, signaling aggressive expansion into adjacent markets and geographic regions.
  • Odoo has 16+ million users, 170,000+ enterprise customers, and adds 120,000+ new clients annually with CAGR ~20–25%, demonstrating massive installed base and penetration.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • April 2025Completed acquisition of Espresso Hub to expand platform capabilities
  • January 2026Secondary market funding round completed, signaling continued investor interest
  • +1 moreTrack every material event for Odoo as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Salesforce CRMCloud-based CRM and enterprise applications→HubSpot CRMCloud-based CRM and marketing automation platform→Freshworks CRMCloud-based CRM and customer engagement suite→Oracle NetSuiteCloud-based ERP and financial management suite→SAPEnterprise resource planning and cloud business solutions→

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Industry context

Odoo operates in Enterprise Resource Planning (ERP) Software. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Odoo do?+
Odoo is a developer of open-source enterprise resource planning and customer relationship management solutions, providing integrated applications including accounting, sales, inventory, and project management. The com...
What is Odoo's Cyborg Score?+
Odoo has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Odoo's main competitors?+
Named competitors include Salesforce CRM, HubSpot CRM, Freshworks CRM, Oracle NetSuite. The full competitive landscape is in the AskCyborg report.
How can I get the full Odoo research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Odoo research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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