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ODDITY Tech Ltd: Business Overview, Financials & Competitive Analysis

ODDITY Tech operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries, serving consumers through an AI-driven online platform using data science, machine learning, and...

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AskCyborg analysts argue the bull and bear cases for ODDITY Tech Ltd across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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3/ 10Challenged

Cyborg Score thesis

Formerly a promising AI-powered beauty platform facing critical near-term revenue contraction and investor confidence erosion...

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Industry Beauty & Wellness Technology / E-Commerce
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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ODDITY Tech Ltd Overview

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ODDITY Tech operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries, serving consumers through an AI-driven online platform using data science, machine learning, and computer vision to identify consumer needs and develop solutions in the form of beauty, wellness, and technology products. The company owns IL MAKIAGE and SpoiledChild brands.

Strategic Profile

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ODDITY operates ODDITY LABS, a biotechnology center which deploys AI-based molecule discovery technology to identify and launch novel ingredients. The company leverages a technology-first platform to disrupt traditional beauty and wellness retail, though it recently faced significant operational challenges with an algorithm error impacting customer acquisition efficiency.

Competitive Landscape

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ODDITY competes in the digital beauty and wellness space against other DTC beauty brands. Major competitors include established beauty retailers and emerging tech-enabled beauty platforms. The company differentiates through its AI-driven personalization platform and proprietary ingredient discovery through ODDITY LABS.

Industry Context

ODDITY Tech Ltd operates in Beauty & Wellness Technology / E-Commerce.

Key facts

Founded: 2013 · Headquarters: Tel Aviv-Yafo, Israel · Employees: 489 · Revenue: $810M · Market cap: $674M

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on ODDITY Tech Ltd.

  • An advertising algorithm error resulted in substantial misallocation of advertising budgets to low-quality bids, driving customer acquisition costs to levels inconsistent with the company's business model.
  • Oddity went public on Nasdaq in July 2023 at a valuation of $2 billion and reached a peak valuation of approximately $4.3 billion in June 2025.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Algorithm error identified causing severe revenue decline forecast; stock price dropped 50% to all-time lows
  • June 2025Stock reached peak valuation of approximately $4.3 billion before subsequent decline
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Ulta BeautyBeauty retailer with omnichannel presence→GlossierDigital-first beauty brand→E.l.f. BeautyDigital-enabled beauty brand→

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Industry context

ODDITY Tech Ltd operates in Beauty & Wellness Technology / E-Commerce. See how the rest of the sector scores on the Cyborg framework.

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How AskCyborg research is made

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The Cyborg Score and recent developments reflect public sources as of the date shown and can miss or lag recent events. Check primary sources before relying on them.

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Methodology open at /methodology

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Sources: public filings, regulatory data, and news flow, analysed by AI models. Read the methodology →

AI-generated research summary based on public sources; it may contain errors or omissions. Not investment advice. Not reviewed or endorsed by the companies covered. Report an error: legal@askcyborg.com · Terms of Service

Frequently asked questions

What does ODDITY Tech Ltd do?+
ODDITY Tech operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries, serving consumers through an AI-driven online platform using data science, machine learning, and...
What is ODDITY Tech Ltd's Cyborg Score?+
ODDITY Tech Ltd has a Cyborg Score of 3/10 (Challenged). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are ODDITY Tech Ltd's main competitors?+
Named competitors include Ulta Beauty, Glossier, E.l.f. Beauty. The full competitive landscape is in the AskCyborg report.
How can I get the full ODDITY Tech Ltd research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the ODDITY Tech Ltd research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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