All electricity is generated from renewable sources, which makes it one of the lowest-cost providers of electricity. Mercury sells electricity to residential and commercial customers and has the largest share of the key Auckland market.
Cyborg Score Rationale
Mercury NZ commands a significant 15%+ market share of New Zealand's electricity generation with 100% renewable assets providing cost advantages. The company benefits from stable dividend yields (4.70% in 2025) and integrated retail operations. However, competitive retail pricing pressures and New Zealand market concentration limit upside.
Top Insights
15%+ market share in NZ electricity generation with four-major-player oligopoly structure