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MediaAlpha: Business Overview, Financials & Competitive Analysis

MediaAlpha scores 6/10 on the AskCyborg Cyborg Score (Solid). Focused insurance customer acquisition platform with exceptional P&C growth momentum but constrained by health segment challenges and market volatility. MediaAlpha posted Q4 2025 earnings per share of $0.50, substantially above the consensus estimate of $0.24. Mixed financial quality—solid cash generation and revenue growth are outweighed by weak profitability and a high-risk.

What is MediaAlpha's industry? MediaAlpha (mediaalpha.com) operates in InsurTech / Marketing Technology - Insurance Customer Acquisition. AskCyborg classifies MediaAlpha under InsurTech / Marketing Technology - Insurance Customer Acquisition in its company registry.

MediaAlpha operates a technology platform that connects insurance carriers with high-intent consumers shopping for property, casualty, health, and life insurance products, powering nearly 10 million consumer referrals...

6/ 10Solid

Cyborg Score thesis

Focused insurance customer acquisition platform with exceptional P&C growth momentum but constrained by health segment challenges...

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Industry InsurTech / Marketing Technology - Insurance Customer Acquisition
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 5, 2026
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What's in This Report
MediaAlpha OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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MediaAlpha Overview

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MediaAlpha operates a technology platform that connects insurance carriers with high-intent consumers shopping for property, casualty, health, and life insurance products, powering nearly 10 million consumer referrals each month. The company generates revenue by earning a fee for each consumer referral sold on its platform and reports more than 1,200 active partners and nearly 119 million consumer referrals generated in 2024.

Strategic Profile

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MediaAlpha reported record full-year 2025 results with revenue rising 29% to $1.1 billion and transaction value climbing 45% to $2.2 billion, driven by strong growth in its property and casualty insurance vertical. The company strategically pivoted away from its less profitable Under-65 Health business to focus on the high-growth P&C sector, streamlining operations and enhancing overall profitability.

Competitive Landscape

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MediaAlpha operates as a leading programmatic customer acquisition platform in insurance. Primary competitors include QuinStreet (digital comparison platforms) and traditional insurance marketing channels. MediaAlpha's scale advantage with 1,200+ partners and sophisticated AI-driven matching capabilities differentiate its positioning, though it competes against both digital aggregators and direct carrier marketing investments.

Industry Context

MediaAlpha operates in InsurTech / Marketing Technology - Insurance Customer Acquisition.

Key facts

Founded: 2012 · Headquarters: Los Angeles, United States · Revenue: $1.1B · Market cap: $0.56B

What the analysts stress-tested

The top findings that survived the multi-agent debate for MediaAlpha.

  • P&C vertical achieved record transaction value of $1.9 billion in 2025 with 65% annual growth, and Q4 P&C transaction value grew 38% year-over-year to $552 million.
  • The board doubled share repurchase authorization to $100 million and completed $47 million in buybacks in 2025, signaling confidence in cash generation and valuation.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Q4 2025 earnings beat with EPS of $0.50 vs $0.24 consensus; stock surged 13%+ on strong Q1 2026 guidance
  • February 2026Board doubled share repurchase authorization to $100 million; $14.4M used through mid-February
  • +2 moreTrack every material event for MediaAlpha as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Comparison Shopping PlatformDigital insurance comparison and quotes marketplace→Performance MarketingMarketing and advertising services including insurance channels→Insurance DirectDirect-to-consumer insurance acquisition by carriers→

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Industry context

MediaAlpha operates in InsurTech / Marketing Technology - Insurance Customer Acquisition. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does MediaAlpha do?+
MediaAlpha operates a technology platform that connects insurance carriers with high-intent consumers shopping for property, casualty, health, and life insurance products, powering nearly 10 million consumer referrals...
What is MediaAlpha's Cyborg Score?+
MediaAlpha has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are MediaAlpha's main competitors?+
Named competitors include Comparison Shopping Platform, Performance Marketing, Insurance Direct. The full competitive landscape is in the AskCyborg report.
How can I get the full MediaAlpha research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the MediaAlpha research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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