Makro Atacadista SA (Makro do Brasil): Business Overview, Financials & Competitive Analysis
Makro Atacadista was a popular cash-and-carry wholesaler with stores across Brazil where members enjoyed one-stop shopping on more than 12,000 items. The company was owned by SHV Holdings N.V., one of the Netherlands'...
Cyborg Score thesis
Legacy cash-and-carry operator in steep decline, no longer a competitive force in Brazil's wholesale...
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Pro stress-test →Makro Atacadista was a popular cash-and-carry wholesaler with stores across Brazil where members enjoyed one-stop shopping on more than 12,000 items. The company was owned by SHV Holdings N.V., one of the Netherlands' largest international retailers. However, Makro's Brazil operations have been substantially dismantled.
Strategic Profile
Pro stress-test →In 2020, Carrefour acquired 30 Makro cash and carry stores in Brazil, significantly reducing SHV's presence in the country. By concentrating its activities only in the state of São Paulo, Makro became uncompetitive compared to wholesale market leaders Atacadão and Assaí, forcing the owner to divest remaining assets.
Competitive Landscape
Pro stress-test →The main Brazilian wholesale chains are Atacadão (owned by Carrefour), Assaí (part of Casino), Fort Atacadista (owned by Grupo Pereira), and Grupo Muffato. Makro's scale and geographic footprint proved insufficient against these larger players, leading to exit strategy.
Industry Context
Makro Atacadista SA (Makro do Brasil) operates in Consumer Goods and Retail.
Key facts
Founded: 1968 · Headquarters: São Paulo, Brazil · Employees: 17000+ · Revenue: R$2 billion (2022 estimate)