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Magnite, Inc.: Business Overview, Financials & Competitive Analysis

Magnite, Inc. scores 7/10 on the AskCyborg Cyborg Score (Strong). The long-anticipated ramp of programmatic CTV is no longer emerging and is now underway at scale with adoption expanding across media owners, agencies, and DSPs. Revenue grew 7% to $713.953 million, gross profit increased 9% to $447.334 million, and operating income improved significantly to $97.601 million. The company ended Q4.

What is Magnite, Inc.'s industry? Magnite, Inc. (magnite.com) operates in Digital Programmatic Advertising / AdTech. AskCyborg classifies Magnite, Inc. under Digital Programmatic Advertising / AdTech in its company registry.

Magnite Inc (MGNI) is a leading supply-side advertising platform that enables publishers and digital media owners to monetize their inventory through programmatic advertising. The company closed 2025 with results that...

7/ 10Strong

Cyborg Score thesis

The long-anticipated ramp of programmatic CTV is no longer emerging and is now underway at scale with adoption expanding across...

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Industry Digital Programmatic Advertising / AdTech
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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What's in This Report
Magnite, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Magnite, Inc. Overview

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Magnite Inc (MGNI) is a leading supply-side advertising platform that enables publishers and digital media owners to monetize their inventory through programmatic advertising. The company closed 2025 with results that exceeded consensus expectations, led by accelerating growth in connected TV (CTV) and a continued shift of ad budgets toward streaming.

Strategic Profile

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CTV has become larger than the company's DV+ business, making streaming the majority of Magnite's operations. The company completed the acquisition of Streamrai, Inc. in September 2025, which specializes in AI tools for CTV advertising, making it accessible to small and medium-sized businesses. Magnite Inc exhibits a strong market position, particularly in the CTV segment, and benefits from a comprehensive omni-channel SSP platform and a global presence.

Competitive Landscape

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The intensely competitive market, with competitors having greater resources, poses a threat to market share and profitability. Magnite exhibits a strong market position particularly in CTV but faces intense competition and vulnerability to fluctuations in advertising demand.

Industry Context

Magnite, Inc. operates in Digital Programmatic Advertising / AdTech.

Key facts

Founded: 2020 · Headquarters: New York, US · Revenue: $714M (FY 2025) · Market cap: $1.94B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Magnite, Inc..

  • Magnite is mitigating DV+ pressure by leveraging differentiated infrastructure and focusing on categories like mobile app
  • The company authorized up to $200 million in repurchases through February 2028 and plans to repay convertible senior notes due in March 2026
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Recent developments

Material events tracked by the AskCyborg corpus.

  • Feb 2026Fourth-quarter 2025 earnings beat expectations with CTV exceeding 50% of business
  • Jan 2026Partnership with PHȲND for cloud gaming ad monetization via SpringServe ad server
  • +1 moreTrack every material event for Magnite, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Programmatic Advertising PlatformMajor competitor with extensive resources in programmatic advertising→Connected TV AdvertisingDemand-side competitor in programmatic CTV space→Ad Exchange PlatformIndependent programmatic platform competitor→

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Industry context

Magnite, Inc. operates in Digital Programmatic Advertising / AdTech. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Magnite, Inc. do?+
Magnite Inc (MGNI) is a leading supply-side advertising platform that enables publishers and digital media owners to monetize their inventory through programmatic advertising. The company closed 2025 with results that...
What is Magnite, Inc.'s Cyborg Score?+
Magnite, Inc. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Magnite, Inc.'s main competitors?+
Named competitors include Programmatic Advertising Platform, Connected TV Advertising, Ad Exchange Platform. The full competitive landscape is in the AskCyborg report.
How can I get the full Magnite, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Magnite, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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