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Loom, Inc.: Business Overview, Financials & Competitive Analysis

Loom, Inc. scores 8/10 on the AskCyborg Cyborg Score (Strong). Market-validated async video communication platform with strong enterprise adoption, strategically embedded within Atlassian's $14B+ collaboration software ecosystem. Acquired by Atlassian in 2023 for $975 million, validating strong product-market fit and scaling potential. By 2023, the company had grown to 20 million users, including more than 350K businesses, with over 1.1.

What is Loom, Inc.'s industry? Loom, Inc. (loom.com) operates in Collaboration and Productivity Software. AskCyborg classifies Loom, Inc. under Collaboration and Productivity Software in its company registry.

Loom is a technology company founded in 2015 that provides video communication software for work environments, specializing in asynchronous communication tools featuring screen and camera recording, video editing, tra...

8/ 10Strong

Cyborg Score thesis

Market-validated async video communication platform with strong enterprise adoption, strategically embedded within Atlassian's...

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Industry Collaboration and Productivity Software
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 5, 2026
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What's in This Report
Loom, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Loom, Inc. Overview

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Loom is a technology company founded in 2015 that provides video communication software for work environments, specializing in asynchronous communication tools featuring screen and camera recording, video editing, transcription, and seamless video sharing capabilities. In 2023, the company was acquired by Atlassian for $975 million.

Strategic Profile

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Loom specializes in facilitating remote-first and asynchronous communication through video messaging, positioning it as an ideal solution for organizations embracing distributed workforces and flexible collaboration models. The product is rated at 4.5/5 stars on G2 and has notable customers such as HubSpot, Square, Uber, LinkedIn, Atlassian, Juniper, Lacoste, Intercom, Greenhouse, and Netflix.

Competitive Landscape

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Top competitors include Unify, Vonage, and Mitel. Broader competitive set includes ClickUp's Clip feature, which allows users to capture screens and share recordings via in-browser links. ClickUp raised $537.5 million in funding as of May 2023 with a $4 billion Series C valuation. Loom differentiates through ease-of-use, deep integrations, and Atlassian's enterprise distribution advantage.

Industry Context

Loom, Inc. operates in Collaboration and Productivity Software.

Key facts

Founded: 2015 · Headquarters: San Francisco, US · Employees: 258 · Revenue: N/A · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Loom, Inc..

  • Loom's acquisition by Atlassian signals a strategic move to expand its market presence within the collaboration software ecosystem, opening opportunities to target companies already invested in Atlassian products.
  • Loom operates a freemium model offering a free Starter plan with basic features and paid Business and Enterprise plans. By May 2021, the company reported 10 million users with 120K customers, having grown revenue by 1,100% in the previous year.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • November 2023Acquired by Atlassian for $975 million
  • May 2021Raised $130 million Series C at $1.5 billion post-money valuation led by Andreessen Horowitz
  • +1 moreTrack every material event for Loom, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

ClickUp ClipScreen recording and task attachment within productivity platform→SlackEnterprise communication and collaboration with native video capabilities→VidyardVideo messaging and sales enablement platform→

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Industry context

Loom, Inc. operates in Collaboration and Productivity Software. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Loom, Inc. do?+
Loom is a technology company founded in 2015 that provides video communication software for work environments, specializing in asynchronous communication tools featuring screen and camera recording, video editing, tra...
What is Loom, Inc.'s Cyborg Score?+
Loom, Inc. has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Loom, Inc.'s main competitors?+
Named competitors include ClickUp Clip, Slack, Vidyard. The full competitive landscape is in the AskCyborg report.
How can I get the full Loom, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Loom, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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