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Leejam Sports Company: Business Overview, Financials & Competitive Analysis

Leejam Sports Company scores 7/10 on the AskCyborg Cyborg Score (Strong). Market-leading fitness operator with strong regional brand positioning and stable cash flows trading at reasonable valuation multiples in a growing Middle Eastern health and wellness market. The company has a market cap of 5.191B with a PE ratio (TTM) of 15.81, indicating reasonable valuation for a leading regional fitness.

What is Leejam Sports Company's industry? Leejam Sports Company (leejam.com.sa) operates in Health & Fitness Centers / Leisure & Recreation. AskCyborg classifies Leejam Sports Company under Health & Fitness Centers / Leisure & Recreation in its company registry.

Leejam Sports Company operates sports and fitness centers in the Kingdom of Saudi Arabia and the United Arab Emirates. The company owns and operates a network of sports and fitness centers in the Middle East and North...

7/ 10Strong

Cyborg Score thesis

Market-leading fitness operator with strong regional brand positioning and stable cash flows trading at reasonable valuation...

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Industry Health & Fitness Centers / Leisure & Recreation
2 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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What's in This Report
Leejam Sports Company OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Leejam Sports Company Overview

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Leejam Sports Company operates sports and fitness centers in the Kingdom of Saudi Arabia and the United Arab Emirates. The company owns and operates a network of sports and fitness centers in the Middle East and North Africa under the name Fitness Time, with brands including Fitness Time Plus, Fitness Time, Fitness Time Pro, Fitness Time Junior, Fitness Time Ladies, and Fitness Time Ladies Pro. The company is a leading player in the regional fitness industry with substantial brand equity.

Strategic Profile

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As of March 2023, the Company operates the largest network of fitness centers in the Middle East and North Africa region with 160 operational fitness centers in 28 cities in Saudi Arabia and UAE, with Fitness Time being a well-established, trusted, and respected brand synonymous with quality, size, amenities, and cleanliness, perceived as the best fitness brand in the MENA region. The company generates maximum revenue from its Local region segment through subscriptions and membership models.

Competitive Landscape

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Leejam operates in the subscription-based fitness services sector, competing with international fitness chains and local operators in the Middle East. The company maintains competitive advantage through its largest network size, premium brand positioning under Fitness Time, and integrated service portfolio spanning budget to luxury segments.

Industry Context

Leejam Sports Company operates in Health & Fitness Centers / Leisure & Recreation.

Key facts

Founded: 2008 · Headquarters: Riyadh, Saudi Arabia · Revenue: $427M · Market cap: $1.38B

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Leejam Sports Company.

  • Dominant market position with largest fitness center network in MENA region across 28 cities
  • Diversified service offerings across multiple brand tiers (Plus, Pro, Ladies, Junior) targeting varied customer segments
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Recent developments

Material events tracked by the AskCyborg corpus.

  • September 2025Maintained trailing 12-month revenue of approximately $427M with ongoing expansion across MENA region
  • November 2025Announced quarterly dividend payment with ex-dividend date of November 2, 2025, continuing shareholder returns policy
  • +1 moreTrack every material event for Leejam Sports Company as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Fitness CentersGlobal fitness operators with premium digital and physical offerings→Regional Sports CentersSmaller local fitness center networks serving regional markets→

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Industry context

Leejam Sports Company operates in Health & Fitness Centers / Leisure & Recreation. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Leejam Sports Company do?+
Leejam Sports Company operates sports and fitness centers in the Kingdom of Saudi Arabia and the United Arab Emirates. The company owns and operates a network of sports and fitness centers in the Middle East and North...
What is Leejam Sports Company's Cyborg Score?+
Leejam Sports Company has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Leejam Sports Company's main competitors?+
Named competitors include Fitness Centers, Regional Sports Centers. The full competitive landscape is in the AskCyborg report.
How can I get the full Leejam Sports Company research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Leejam Sports Company research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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