The group has transformed from a leading Australasian retailer to a brand-led global multi-channel business through acquisition of Oboz (2018) and Rip Curl (2019). KMD Brands and each of its brands are Certified B Corporations, with the group achieving B Corp certification alongside all three brands in 2023.
Cyborg Score Rationale
KMD Brands demonstrates strong portfolio diversification across complementary outdoor/lifestyle brands with global reach and B Corp certification signaling ESG commitment. However, competitive pressures in retail and exposure to discretionary consumer spending warrant cautious optimism.
Top Insights
Portfolio of three established brands (Kathmandu 1987, Rip Curl 1969, Oboz 2018) spanning travel apparel, surfing, and trail footwear with distinct geographic strengths
Dual-listing on NZX and ASX provides capital flexibility and access to both ANZ markets; strong institutional investor base
B Corp certification across all three brands reflects genuine ESG commitment; recognized for sustainability leadership (Deloitte Top 200 award finalist)
Global multi-channel strategy leveraging e-commerce, retail, and wholesale channels across 7+ major geographic regions
Named Competitors
Premium Outdoor Apparel — North Face, Timberland outdoor brands