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iQIYI, Inc.: Business Overview, Financials & Competitive Analysis

iQIYI, Inc. scores 5/10 on the AskCyborg Cyborg Score (Mixed). iQIYI is transitioning toward sustainable growth through IP franchising and international expansion, but faces margin pressure from intense competition and elevated content costs. Q4 2025 total revenues increased 3% year-over-year but operating margins compressed significantly from 4% to 1%. Overseas membership revenue grew 14% year-over-year with select markets exceeding 80%.

What is iQIYI, Inc.'s industry? iQIYI, Inc. (iqiyi.com) operates in Online Entertainment/Video Streaming. AskCyborg classifies iQIYI, Inc. under Online Entertainment/Video Streaming in its company registry.

iQIYI is a leading provider of online entertainment video services in China. The company is a leading streaming video-on-demand company that generates revenue mostly through a subscription basis, with additional reven...

5/ 10Mixed

Cyborg Score thesis

iQIYI is transitioning toward sustainable growth through IP franchising and international expansion, but faces margin pressure...

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Industry Online Entertainment/Video Streaming
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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What's in This Report
iQIYI, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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iQIYI, Inc. Overview

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iQIYI is a leading provider of online entertainment video services in China. The company is a leading streaming video-on-demand company that generates revenue mostly through a subscription basis, with additional revenue from advertising and content distribution.

Strategic Profile

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The company distinguishes itself through a leading technology platform powered by advanced AI, big data analytics and proprietary technologies. iQIYI is advancing content excellence, strengthening membership and advertising businesses, and accelerating breakthroughs across overseas and experience businesses while leveraging AI.

Competitive Landscape

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iQIYI competes directly with Tencent Video, Alibaba's Youku, ByteDance's Mango TV, and Bilibili. The company maintains No. 1 viewership market share for movies on its platform for 16 consecutive quarters, though faces intensifying pressure from short-form video platforms.

Industry Context

iQIYI, Inc. operates in Online Entertainment/Video Streaming.

Key facts

Founded: 2009 · Headquarters: Beijing, China · Employees: 4673 · Revenue: $3.84B · Market cap: $2.58B

What the analysts stress-tested

The top findings that survived the multi-agent debate for iQIYI, Inc..

  • CEO emphasized strengthening core business to renew growth in 2025 while total revenue in Q4 returned to growth both year-over-year and sequentially
  • Overseas business achieved record top-line performance in Q4 with the opening of first iQIYI LAND physical attraction
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Q4 2025 earnings show 3% YoY revenue growth with compressed operating margins; overseas business achieved record performance
  • February 2026Opened first iQIYI LAND physical attraction with two additional locations planned for 2026 in Kaifeng and Beijing
  • +2 moreTrack every material event for iQIYI, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Tencent VideoStreaming video platform backed by major tech conglomerate→YoukuVideo streaming service owned by e-commerce giant→Mango TVStreaming platform with short-form video capabilities→BilibiliVideo community platform focused on anime and gaming content→

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Industry context

iQIYI, Inc. operates in Online Entertainment/Video Streaming. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does iQIYI, Inc. do?+
iQIYI is a leading provider of online entertainment video services in China. The company is a leading streaming video-on-demand company that generates revenue mostly through a subscription basis, with additional reven...
What is iQIYI, Inc.'s Cyborg Score?+
iQIYI, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are iQIYI, Inc.'s main competitors?+
Named competitors include Tencent Video, Youku, Mango TV, Bilibili. The full competitive landscape is in the AskCyborg report.
How can I get the full iQIYI, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the iQIYI, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Online Entertainment research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7Bilibili Inc.