Intex Recreation Corp.: Business Overview, Financials & Competitive Analysis
Intex Recreation Corp. scores 6/10 on the AskCyborg Cyborg Score (Solid). Established recreational products distributor with global reach and durable brand positioning, though growth prospects depend on discretionary consumer spending and competitive pricing pressures. Intex maintains strong brand recognition and market presence in the recreational equipment sector with global distribution across 110 countries. The company benefits from recurring consumer demand.
What is Intex Recreation Corp.'s industry? Intex Recreation Corp. (intexcorp.com) operates in Sports and Outdoor Apparel. AskCyborg classifies Intex Recreation Corp. under Sports and Outdoor Apparel in its company registry.
Intex Recreation Corp. distributes airbeds, above ground pools, spas, toys, furniture, boats and more. The company is the exclusive sales associate and distributor of INTEX branded products in the United States and Ca...
Cyborg Score thesis
Established recreational products distributor with global reach and durable brand positioning, though growth prospects depend on...
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Get Current Report FreeIntex Recreation Corp. Overview
Pro stress-test →Intex Recreation Corp. distributes airbeds, above ground pools, spas, toys, furniture, boats and more. The company is the exclusive sales associate and distributor of INTEX branded products in the United States and Canada. With a 50+ year heritage, Intex is a leading player in the affordable recreational products market, serving diverse retail channels from mass market to specialty retailers.
Strategic Profile
Pro stress-test →Intex is a leading brand in Above Ground Swimming Pools, Air Mattresses and PVC inflatable products with over 50 years of history, maintaining high standards for safety, quality and value. The company designs, manufactures, markets and sells INTEX products in 110 countries worldwide, with all products exclusively manufactured in China with in-house quality assurance and control departments. The company sells to multiple classes of retail including mass market, internet, club, sporting goods, grocery, toy, housewares, department, as well as local distributors.
Competitive Landscape
Pro stress-test →The above-ground pool and recreational inflatable market includes competitors such as Bestway (private, owned by Jiangsu Bestway), Intex's closest competitor in pools and inflatables; Coleman (Newell Brands subsidiary) offering camping and outdoor recreational products; and specialized suppliers like Summer Waves. Intex's competitive advantage lies in its comprehensive product portfolio, established retail relationships, and strong brand equity in the mid-market recreational segment.
Industry Context
Intex Recreation Corp. operates in Sports and Outdoor Apparel.
Key facts
Founded: 1975 · Headquarters: Long Beach, US · Employees: 500-1,000 · Revenue: N/A