Hydrant, Inc. — Cyborg Score 6/10

Solid
Wellness and Fitness Services

Strategic Profile

Hydrant has raised $14.9M in funding from Coefficient Capital and Rx3 Growth Partners. The company ranks 3rd amongst 47 active competitors and stands 3rd in terms of total funding among its competitors. As of August 2025, Hydrant's annual revenue reached $1.8M with approximately 7 employees.

Cyborg Score Rationale

Early-stage wellness brand with meaningful Series A funding and market traction but limited revenue scale relative to competitors. Strong product positioning in growing electrolyte/hydration category with differentiated clean-label positioning.

Top Insights

  • Product designed for rapid hydration with balanced blend of electrolytes and real fruit juice powder without artificial sweeteners or stevia, delivering up to 3x the electrolytes of sports drinks.
  • Product portfolio spans Hydrate, Energy, Sleep, and Immunity variants with zero sugar or cane sugar options catering to different dietary needs.
  • Top competitors include BeatBox Beverages, Cirkul and Barfresh Food Group.
  • Recent office closures in Saskatoon suggest possible strategic reevaluations, indicating potential for sales teams to explore new markets or partnerships.

Named Competitors

  • Cirkul — Customizable hydration platform with flavor cartridges
  • BeatBox Beverages — Functional beverage brand with electrolytes and natural ingredients
  • Barfresh Food Group — Ready-to-drink nutritional beverages

Recent Developments

  • (August 2025) Revenue reached $1.8M with 7 employees
  • (April 2020) Series A funding round completed
  • (2017) Company incorporated in New York

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