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H&M Hennes & Mauritz AB: Business Overview, Financials & Competitive Analysis

H&M Hennes & Mauritz AB scores 6/10 on the AskCyborg Cyborg Score (Solid). Mature fashion retailer managing margin pressures through cost control and multi-brand diversification, with muted near-term growth outlook. Market cap of $27.3B with trailing twelve-month revenue of $22.9B demonstrates substantial scale, but sales in local currencies decreased by 1% with around 4% fewer stores at the end of.

What is H&M Hennes & Mauritz AB's industry? H&M Hennes & Mauritz AB (hmgroup.com) operates in Apparel and Footwear. AskCyborg classifies H&M Hennes & Mauritz AB under Apparel and Footwear in its company registry.

H&M Hennes & Mauritz is a global multibrand fashion conglomerate founded in 1947, with flagship H&M brand accounting for most revenue while newer brands including COS, &Other Stories, Monki, Weekday, and Arket grow fa...

6/ 10Solid

Cyborg Score thesis

Mature fashion retailer managing margin pressures through cost control and multi-brand diversification, with muted near-term...

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Industry Apparel and Footwear
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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AskCyborg analysts argue the bull and bear cases for H&M Hennes & Mauritz AB across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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H&M Hennes & Mauritz AB OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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H&M Hennes & Mauritz AB Overview

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H&M Hennes & Mauritz is a global multibrand fashion conglomerate founded in 1947, with flagship H&M brand accounting for most revenue while newer brands including COS, &Other Stories, Monki, Weekday, and Arket grow faster. The company offers fashion and quality at the best price in a sustainable way.

Strategic Profile

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H&M generates 66% of revenue in Europe and Africa, with 12% in Asia-Oceania and 22% in North and South America, operating approximately 4,200 stores globally. The company commands low-single-digit market share in a fragmented global apparel market, competing through operational efficiency and multi-brand portfolio diversification.

Competitive Landscape

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Adidas, Truworths International, and Debenhams Group are direct competitors. H&M competes on scale, brand portfolio breadth, and international distribution against premium and mid-market apparel companies. Fast-fashion and e-commerce players pose structural competitive pressure.

Industry Context

H&M Hennes & Mauritz AB operates in Apparel and Footwear.

Key facts

Founded: 1947 · Headquarters: Stockholm, Sweden · Revenue: $23.4B · Market cap: $27.3B

What the analysts stress-tested

The top findings that survived the multi-agent debate for H&M Hennes & Mauritz AB.

  • (Q1 2026) Q1 sales declined 1% in local currencies despite cost control improving profitability above consensus forecast
  • (January 2026) Full-year 2025 report showed company targeting long-term 10% annual sales growth with margin expansion objectives
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Recent developments

Material events tracked by the AskCyborg corpus.

  • March 26, 2026Q1 2026 report: Operating profit SEK 1,203M (2.2% margin) exceeded consensus; net sales up 3% nominally but flat in local currencies with store closures
  • March 26, 2026Management guidance: March 2026 sales expected to increase 1% in local currencies as markdowns and inventory pressures ease
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

AdidasAthletic and lifestyle apparel competitor→ZaraFast-fashion competitor with vertically integrated model→UNIQLOCasual apparel retailer with global footprint→

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Industry context

H&M Hennes & Mauritz AB operates in Apparel and Footwear. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does H&M Hennes & Mauritz AB do?+
H&M Hennes & Mauritz is a global multibrand fashion conglomerate founded in 1947, with flagship H&M brand accounting for most revenue while newer brands including COS, &Other Stories, Monki, Weekday, and Arket grow fa...
What is H&M Hennes & Mauritz AB's Cyborg Score?+
H&M Hennes & Mauritz AB has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are H&M Hennes & Mauritz AB's main competitors?+
Named competitors include Adidas, Zara, UNIQLO. The full competitive landscape is in the AskCyborg report.
How can I get the full H&M Hennes & Mauritz AB research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the H&M Hennes & Mauritz AB research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Apparel and Footwear research

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