The company derives revenues geographically from Germany (20.4%), the United States (27.9%), France (11.7%), the United Kingdom (9.1%) and other markets (30.9%). Product mix includes rifles (35%), pistols (22%), machine guns and sub-machine guns (21%), with other products including training systems, 40 mm grenade launchers and sports weapons (22%). H&K maintains a premium market position as a specialized defense contractor with established relationships across NATO armed forces and allied security agencies.
Cyborg Score Rationale
In 2024, H&K AG's revenue was €343.38 million (up 13.92% YoY) with earnings of €26.98 million (up 40.44%). However, the stock has experienced significant volatility and decline, with a 67.37% year-over-year decrease. Strong revenue growth and profitability improvement are offset by market headwinds and geopolitical sensitivities.
Top Insights
Revenue growth accelerating: 13.92% increase in 2024 with earnings jumping 40.44%, demonstrating operational leverage
Geographic diversification with US representing largest market (27.9%), mitigating European political risks
Stock valuation impaired: Down 67.37% over 12 months, creating potential value opportunity for contrarian investors
Compact footprint: Only ~1,300 employees suggests highly efficient, specialized operations with strong margins
Named Competitors
SG 550/SG 510 rifles — Swiss small arms manufacturer competing for NATO contracts
FN SCAR rifles — Belgian defense manufacturer with strong NATO presence
M16/M4 platform — US-based competitor with dominant domestic market position
Recent Developments
(Feb 2026) Stock trading at €39.40, down from 52-week high of €172, indicating significant market repricing
(2024) Revenue grew to €343.38M with 13.92% YoY increase and earnings surged 40.44% to €26.98M
(Jan 2026) EBITDA of €72.93M with 18.23% EBITDA margin demonstrating healthy operational profitability
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