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Games Workshop Group PLC: Business Overview, Financials & Competitive Analysis

Games Workshop Group PLC scores 8/10 on the AskCyborg Cyborg Score (Strong). Dominant position in niche but resilient hobby market with proven pricing power and operational margins, offset by moderating growth expectations. Core revenue growth of 10.6% to £625 million and profit before taxation reaching £265 million demonstrate solid financial performance. While facing a lighter product pipeline and market slowdown.

What is Games Workshop Group PLC's industry? Games Workshop Group PLC (warhammer.com) operates in Consumer Goods and Retail. AskCyborg classifies Games Workshop Group PLC under Consumer Goods and Retail in its company registry.

Games Workshop Group PLC is a designer, manufacturer, and retailer of fantasy and science-fiction miniature wargames, with its business centered on globally recognized intellectual properties primarily Warhammer 40,00...

8/ 10Strong

Cyborg Score thesis

Dominant position in niche but resilient hobby market with proven pricing power and operational margins, offset by moderating...

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Industry Consumer Goods and Retail
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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Games Workshop Group PLC OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Games Workshop Group PLC Overview

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Games Workshop Group PLC is a designer, manufacturer, and retailer of fantasy and science-fiction miniature wargames, with its business centered on globally recognized intellectual properties primarily Warhammer 40,000 and Warhammer Age of Sigmar. For the 52 weeks ending 31 May 2026, the Group's core revenue is estimated at not less than £625 million and licensing revenue at not less than £30 million.

Strategic Profile

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In December 2025, SEGA and its studio The Creative Assembly unveiled Total War: WARHAMMER 40,000, extending a long-running partnership that underlines the enduring appeal of Warhammer in digital gaming and supports long-term brand value. Games Workshop is expected to enter a period of slowdown in 2026 after a standout 2025, with revenue forecast to rise 3.5% year-on-year to £639 million in 2026, a sharp deceleration from the 17% increase recorded in 2025.

Competitive Landscape

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Games Workshop operates as a designer, manufacturer, and retailer of fantasy and science-fiction miniatures with rulebooks, novels, and hobby supplies, distributing through company-owned retail, independent stockists, and direct online channels. The company faces competition from alternative tabletop gaming systems and digital gaming franchises, though its intellectual property dominance in the miniature wargaming space provides substantial competitive moat.

Industry Context

Games Workshop Group PLC operates in Consumer Goods and Retail.

Key facts

Founded: 1975 · Headquarters: Nottingham, GB · Employees: N/A · Revenue: £625M (FY 2025-26 estimated) · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Games Workshop Group PLC.

  • (May 2026) Core revenue estimated at £625 million, up from £565 million prior year, with profit before taxation at £265 million
  • (December 2025) Strategic Total War: WARHAMMER 40,000 partnership with SEGA announced; meaningful financial contribution expected late 2026 or early 2027
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Recent developments

Material events tracked by the AskCyborg corpus.

  • May 2026Full year trading update: core revenue £625M+, licensing £30M+, PBT £265M+
  • January 2026Half-year results showed record revenue and profit growth despite lower licensing income
  • +2 moreTrack every material event for Games Workshop Group PLC as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Magic: The GatheringCollectible card game and fantasy gaming→Dungeons & DragonsTabletop role-playing game system→PathfinderFantasy tabletop role-playing game→Total WarDigital strategy gaming franchise→

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Industry context

Games Workshop Group PLC operates in Consumer Goods and Retail. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Games Workshop Group PLC do?+
Games Workshop Group PLC is a designer, manufacturer, and retailer of fantasy and science-fiction miniature wargames, with its business centered on globally recognized intellectual properties primarily Warhammer 40,00...
What is Games Workshop Group PLC's Cyborg Score?+
Games Workshop Group PLC has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Games Workshop Group PLC's main competitors?+
Named competitors include Magic: The Gathering, Dungeons & Dragons, Pathfinder, Total War. The full competitive landscape is in the AskCyborg report.
How can I get the full Games Workshop Group PLC research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Games Workshop Group PLC research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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