The Fred Perry brand gained mass popularity as casual wear in the 60s due to association with alternative UK culture, notably the mods. The Laurel Wreath logo sets the brand apart through what it stands for and how the company articulates its values—an approach that could not be replicated by applying it to another British brand. The company is a member of the real living wage initiative in the UK, which not many retail brands participate in.
Cyborg Score Rationale
Fred Perry's annual sales were $46 million in 2025, representing a 10-15% change from the previous year, with projected growth of 5-10% in 2026. The brand maintains strong cultural relevance and brand equity, though sources show revenue variance across different databases. The company balances heritage with modernization through collaborations and digital expansion.
Top Insights
Fred Perry has approximately 585 employees as of February 2026.
Fred Perry and Kris Van Assche launched a new collaboration in February 2026.
The brand's logo is a laurel wreath, which usually appears on the left breast of Fred Perry garments, stitched into the fabric.
Some Fred Perry products are still made in Leicester, United Kingdom, where the original Fred Perry shirt was first manufactured.
Named Competitors
Polo Ralph Lauren — Premium casual and sportswear apparel
Maniere De Voir — Contemporary casual apparel and streetwear
ARNE — Fashion and apparel brand
Recent Developments
(February 2026) Fred Perry and Kris Van Assche launch new collaboration
(March 2026) Managing Director Richard Gilmore discusses brand investment in employees and creative strength as central business drivers
(October 2025) Fred Perry sees profits grow despite dip in revenue according to FashionUnited coverage
Open the full interactive Fred Perry Limited report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.