FitLife Brands, Inc. — Cyborg Score 5/10

Mixed
Nutritional supplements and wellness products

Strategic Profile

The Irwin Naturals acquisition drove a 59% year-over-year revenue increase in Q1 2026, offsetting legacy business weakness. The company's diversified brand portfolio spans multiple niche markets within vitamins and nutrition, with Irwin Naturals generating $9–$10 million in annualized revenue on Amazon.

Cyborg Score Rationale

Q4 2025 revenue reached $25.9M (up 73% YoY) and full-year 2025 revenue was $81.5M (up 26% YoY). However, the company faced recent shareholder pressure with a 31% stock decline in late June 2026. Growth is acquisition-dependent, and legacy online business declined.

Top Insights

  • Strategic acquisition of Irwin Naturals in August 2025 expanded product portfolio and distribution reach
  • Wholesale revenue surged 156% YoY to $13.2M in Q3 2025 following Irwin acquisition, though online revenue declined 5% YoY
  • Stock has traded under valuation pressure with 31-34% declines over 90-day period, now trading at forward P/E of 11x vs. industry average of 17x
  • 3-year revenue growth of 27% and earnings per share growth of 22% demonstrate underlying business momentum

Named Competitors

  • GNC — Vitamin and supplement retailer
  • Amazon Supplements — E-commerce marketplace for supplements and wellness
  • Vital Farms — Pasture-raised food company (consumer goods competitor)
  • Irwin Naturals — Acquired subsidiary offering complementary supplement products

Recent Developments

  • (March 2026) Q4 2025 earnings reported 73% YoY revenue growth to $25.9M; full-year 2025 revenue $81.5M
  • (August 2025) Acquisition of Irwin Naturals completed, driving wholesale revenue expansion and product diversification
  • (June 2026) Stock experienced significant decline following Q1 2026 earnings announcement

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