Equinox invented the premium health and fitness space and has continued to define it as the brand's global reach expands and it diversifies into new spaces, offerings, and categories. Equinox Group also has a digital platform, the Equinox+ App, that provides access to digital classes. Equinox is owned by a group of investors including Harvey Spevak, executive chairman and managing partner, as well as principals of Related Companies.
Cyborg Score Rationale
Market leader in luxury fitness with diversified portfolio and strong brand equity across premium lifestyle segments. Digital expansion and international presence provide growth vectors. However, scale is constrained to high-end markets and recent regulatory/reputation challenges (membership cancellation settlement in June 2025) present operational headwinds.
Top Insights
In 2025, Equinox entered into a $600,000 settlement with the state of New York for practices making it hard for members to cancel subscriptions.
The company operates nine distinct lifestyle brands spanning fitness clubs, hotels, studios, yoga, and digital fitness.
The company employs over 10,000 employees dedicated to delivering its high-standard services.
The first Equinox location opened on September 23, 1991 in Manhattan's Upper West Side, started by the Errico family.