The company's focus on brand building, product innovation and category leadership, along with marketplace execution continues to drive full-price demand across an expanding global audience. Strategic marketplace management is fueling balanced growth in DTC and wholesale, with continued international momentum and healthy U.S. growth, while UGG and HOKA each delivered high levels of full-price selling resulting in strong gross margins.
Cyborg Score Rationale
Fiscal 2026 revenue was $5.47 billion, an increase of 9.76% year-over-year. Earnings were $1.02 billion, an increase of 6.00%. For fiscal 2027, the company expects net consolidated sales in the range of $5.86 billion to $5.91 billion. The company is executing well on premium brand positioning with strong international expansion and direct-to-consumer growth.
Top Insights
Record revenue and earnings per share in Q3 fiscal 2026 driven by significant global demand for UGG and HOKA.
Limited owned retail footprint of 48 stores globally with approximately twice as many partner stores; new Global Head of Retail onboard to lead expansion efforts.
During fiscal 2026, recognized as a Net Zero Leader by Forbes, Best-Managed Company by Wall Street Journal, and America's Most Responsible Company by Newsweek.
Management is emphasizing HOKA and UGG strength alongside higher guidance, greater focus on direct-to-consumer channels and a sizable buyback program.
Named Competitors
Nike Running/Performance — Largest athletic footwear and apparel brand globally
On Running — Premium performance running brand
Salomon — Trail running and outdoor performance brand
Saucony — Running footwear competitor brand
Recent Developments
(May 2026) Reported fiscal 2026 full-year results with record revenue and earnings growth; provided FY2027 guidance of $5.86B-$5.91B in sales
(January 2026) Q3 fiscal 2026 produced record revenue and earnings per share with strong full-price selling across both UGG and HOKA
(April 2026) Order books materially unchanged following tariff announcements; company maintaining optimistic product pipeline including Mafate X and Rocket X 3 launches
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