Founded in 2012 by Jeff Finch and Andrew Fischer, Choozle is a Series C company positioned as a self-service platform for independent agencies and mid-market advertisers seeking programmatic transparency and ease of use. The platform combines a demand-side platform, data management tools, and smart tag management, all supported by media experts to make campaign execution seamless. Tina Starr was promoted to Chief Executive Officer from Executive Vice President, Revenue (as of January 2026).
Cyborg Score Rationale
Choozle has raised $29.9M in funding from Great Oaks Venture Capital and Boathouse Capital. The company operates in a crowded programmatic advertising space with significant competition, but maintains strong product differentiation through multi-channel capabilities and omnichannel strategy. Revenue and employee data suggest modest but stable operations.
Top Insights
In January 2026, Choozle was recognized by Built In as one of the Best Places to Work across U.S., Colorado, and Remote Work categories.
Choozle ranks 1st amongst 71 active competitors in terms of market position but stands 2nd in total funding among its competitors.
Platform supports nine distinct digital channels with access to premium inventory and exclusive placements through top media and retail networks.
Company employs 51-200 people and specializes in programmatic media buying, ad tech, digital marketing, and programmatic advertising.
Named Competitors
The Trade Desk — Major independent demand-side platform for programmatic advertising
Letterhead — Programmatic advertising platform funded in October 2025
Basis — Programmatic DSP with robust business intelligence, workflow automation, and multi-channel advertising capabilities
StackAdapt — AI-powered programmatic platform for omnichannel advertising with strong customer support