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Carrot Inc.: Business Overview, Financials & Competitive Analysis

Carrot Inc. scores 7/10 on the AskCyborg Cyborg Score (Strong). Carrot is a well-capitalized, clinically-validated digital health platform with expansion potential across multiple chronic conditions. Carrot demonstrates strong clinical validation through published trials and established investor backing from major healthcare institutions. However, limited recent public data and a narrow current product focus constrain the score. The company's expansion roadmap suggests.

What is Carrot Inc.'s industry? Carrot Inc. (carrot.co) operates in Telemedicine. AskCyborg classifies Carrot Inc. under Telemedicine in its company registry.

Carrot Inc. is a digital health company that offers mobile technology solutions, coaching, breath sensor, and support services for users to quit smoking and tobacco. Founded in 2015, the company developed Pivot, a tec...

7/ 10Strong

Cyborg Score thesis

Carrot is a well-capitalized, clinically-validated digital health platform with expansion potential across multiple chronic...

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Industry Telemedicine
3 named competitors
2 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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What's in This Report
Carrot Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Carrot Inc. Overview

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Carrot Inc. is a digital health company that offers mobile technology solutions, coaching, breath sensor, and support services for users to quit smoking and tobacco. Founded in 2015, the company developed Pivot, a tech-enabled platform that uses an FDA-cleared carbon monoxide breath sensor, a mobile app, in-app coaching, pharmacotherapy, and community to help users quit smoking.

Strategic Profile

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The company plans to expand beyond smoking cessation to address other chronic conditions such as alcohol and drug addiction, weight loss and exercise, digestive health, and diabetes prevention and management. Carrot has secured backing from prominent investors including Johnson & Johnson Development Corporation and New York Life Ventures, positioning it as a clinical-evidence-based digital health player in the behavioral medicine space.

Competitive Landscape

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Carrot competes in the digital smoking cessation market alongside solutions from larger healthcare companies and specialized digital health platforms. Key competitors include integrated wellness programs from major health insurers and pharmaceutical-backed cessation programs. Carrot's differentiator is its integrated hardware-software-coaching model with clinical evidence backing and endorsement from major institutional investors in healthcare.

Industry Context

Carrot Inc. operates in Telemedicine.

Key facts

Founded: 2015 · Headquarters: Redwood City, US · Employees: N/A · Revenue: N/A · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Carrot Inc..

  • In 2019 clinical trial results, 85.7% of Pivot participants who completed the study indicated the program increased their motivation to quit, and 32.4% achieved a successful quit.
  • Carrot raised $25 million in October 2018 led by JJDC, with participation from New York Life Ventures and existing investors Khosla Ventures.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • October 2018Raised $25 million funding round led by Johnson & Johnson Development Corporation
  • July 2019Published clinical trial results showing 85.7% of completers reported increased motivation to quit and 32.4% achieved successful quit rates
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

GlookoDigital health platform for chronic disease management→Propeller HealthDigital respiratory care and medication adherence solutions→Truth InitiativeTobacco prevention and cessation advocacy organization→

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Industry context

Carrot Inc. operates in Telemedicine. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Carrot Inc. do?+
Carrot Inc. is a digital health company that offers mobile technology solutions, coaching, breath sensor, and support services for users to quit smoking and tobacco. Founded in 2015, the company developed Pivot, a tec...
What is Carrot Inc.'s Cyborg Score?+
Carrot Inc. has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Carrot Inc.'s main competitors?+
Named competitors include Glooko, Propeller Health, Truth Initiative. The full competitive landscape is in the AskCyborg report.
How can I get the full Carrot Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Carrot Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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