The company found product-market fit as a no-code sales commission management platform for mid-sized technology companies with 25+ sales representatives, combining the flexibility of spreadsheets with the power of modern software to help companies design and manage their sales compensation programs. The company has reached Unicorn status through broad customer acquisition and regular funding injections.
Cyborg Score Rationale
The platform has processed over $2 billion in commissions across hundreds of enterprise customers. Estimates show the company hit approximately $60M in revenue in 2023 with 30% year-over-year growth. The company maintains strong investor backing and market momentum despite recent employee headcount adjustments.
Top Insights
The company has seen particular traction in technology, financial services, manufacturing, and business services verticals.
The company launched its AI-powered payee experience in 2025.
CaptivateIQ is priced at approximately $7,200 per user annually with a minimum contract value of $10,000.
Key investors include Sequoia Capital and Accel, with additional backing from Sapphire Ventures and Workday Ventures.
Named Competitors
Xactly — Sales performance management and commission management
Everstage — Sales compensation and commission management platform
Spiff — Sales compensation and incentive management
Outreach — Sales execution platform
Recent Developments
(2025) Launched AI-powered payee experience
(January 2022) Raised $100M Series C round at $1.25B valuation led by ICONIQ Growth
(2021) Received strategic investment from Workday Ventures
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