Button's AI-driven intelligence platform identifies and routes users to the highest-converting destination through smart routing that guides every tap to the highest-converting destination. Button was recognized in the eighth annual MarTech Breakthrough awards as the "Best Mobile Marketing Platform" and secured a strategic growth investment from PSG, a leading growth equity firm. The company connects creators, publishers, and retailers to unlock incremental revenue through dynamic deep linking and affiliate/retail media optimization.
Cyborg Score Rationale
In 2025, Button-powered commerce surpassed $2.9B in App GMS with 91% year-over-year growth, demonstrating exceptional platform traction. Partners achieved 175% increase in app installs, 114% higher revenue per tap, and 40% higher mobile affiliate revenue on the platform. Recent strategic investment from PSG and continued product innovation (Linktree integration, CuratedBy launch) signal strong investor confidence and market momentum.
Top Insights
2025 marked a breakout year with app commerce surpassing $2.9B in GMS and 91% year-over-year growth
Button expanded product portfolio with Linktree integration reaching 50 million creators and launched CuratedBy for shoppable collections across social platforms
Secured strategic growth investment from PSG and recognized as "Best Mobile Marketing Platform" in MarTech Breakthrough awards
Partners achieved 175% increase in app installs and 114% higher revenue per tap through Button's platform
Named Competitors
Impact — Affiliate and partner marketing platform
Partnerstack — Creator and affiliate program management
Everflow — Partner management and tracking platform for performance marketing
Rakuten Advertising — Global affiliate network with attribution and partner optimization
Awin — Global affiliate marketing network with campaign management and tracking
Recent Developments
(2025) Button-powered commerce surpassed $2.9B in App GMS with 91% year-over-year growth
(2025) Launched integration with Linktree to bring AI-powered dynamic links to over 50 million creators
(2025) Introduced CuratedBy feature allowing creators and publishers to deliver shoppable collections on social platforms
(2025) Secured strategic growth investment from PSG and received MarTech Breakthrough "Best Mobile Marketing Platform" award
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