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Broadly Inc.: Business Overview, Financials & Competitive Analysis

Broadly Inc. scores 6/10 on the AskCyborg Cyborg Score (Solid). Broadly is a specialized customer engagement platform benefiting from SMB digital transformation, but growth momentum is constrained by acquisition integration and competitive intensity. Broadly demonstrates solid market positioning as a specialized platform for local SMBs with AI-powered features and strong customer focus. However, the company is now a subsidiary post-acquisition.

What is Broadly Inc.'s industry? Broadly Inc. (broadly.com) operates in Customer Relationship Management (CRM) Software. AskCyborg classifies Broadly Inc. under Customer Relationship Management (CRM) Software in its company registry.

Broadly is an AI-powered customer engagement and review management platform for local businesses. Founded in 2013 by Josh Melick and Assaf Arkin, the company enables small and medium-sized businesses to streamline cus...

6/ 10Solid

Cyborg Score thesis

Broadly is a specialized customer engagement platform benefiting from SMB digital transformation, but growth momentum is...

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Industry Customer Relationship Management (CRM) Software
4 named competitors
2 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 5, 2026
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What's in This Report
Broadly Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Broadly Inc. Overview

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Broadly is an AI-powered customer engagement and review management platform for local businesses. Founded in 2013 by Josh Melick and Assaf Arkin, the company enables small and medium-sized businesses to streamline customer communications, gather reviews, and build lasting customer relationships.

Strategic Profile

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Broadly was acquired by Vendasta on March 17, 2023, integrating into a larger platform designed for agencies and media companies serving SMBs. The company caters to the automotive, pet and home services, law firms, and dental practice sectors. The acquisition positions Broadly within Vendasta's ecosystem while maintaining its core functionality as an all-in-one customer engagement solution.

Competitive Landscape

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Broadly competes in the fragmented customer engagement and review management market. The company has 376 active competitors, including top competitors like BNI, Extole and Mammoth Media. Differentiation comes through focus on local SMBs, AI-driven features, and tight integration with existing business tools like QuickBooks.

Industry Context

Broadly Inc. operates in Customer Relationship Management (CRM) Software.

Key facts

Founded: 2013 · Headquarters: Oakland, US · Employees: 77

What the analysts stress-tested

The top findings that survived the multi-agent debate for Broadly Inc..

  • AI-powered customer engagement platform integrated into existing workflows for local service businesses
  • Acquired by Vendasta in March 2023, transitioning from independent to subsidiary status
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Recent developments

Material events tracked by the AskCyborg corpus.

  • March 2023Acquired by Vendasta, expanding into a broader partner channel platform
  • January 2026Broadly remains active with 77 employees and continues serving local service businesses
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

BirdeyeMulti-location review management and reputation monitoring platform for local businesses→ReviewTrackersReview management and reputation analytics platform for local and multi-location businesses→OkendoCustomer review and feedback management platform for e-commerce and SMB→SprinklrCustomer experience management platform for unified customer engagement and review management→

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Industry context

Broadly Inc. operates in Customer Relationship Management (CRM) Software. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Broadly Inc. do?+
Broadly is an AI-powered customer engagement and review management platform for local businesses. Founded in 2013 by Josh Melick and Assaf Arkin, the company enables small and medium-sized businesses to streamline cus...
What is Broadly Inc.'s Cyborg Score?+
Broadly Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Broadly Inc.'s main competitors?+
Named competitors include Birdeye, ReviewTrackers, Okendo, Sprinklr. The full competitive landscape is in the AskCyborg report.
How can I get the full Broadly Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Broadly Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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