✨ Free AI Report
BrewDog: Key Facts, Business Model & Financial Analysis Read the overview below or get the full interactive report with Cyborg Score, analyst debate audio & saved-company playlists — free, no credit card.
Get Free Report →
Home Company Research BrewDog
Company Research

BrewDog: Business Overview, Financials & Competitive Analysis

BrewDog scores 2/10 on the AskCyborg Cyborg Score (Challenged). High-growth craft beer operator that failed to achieve profitability at scale, leading to distressed acquisition by Tilray in March 2026. BrewDog entered administration in March 2026 and was acquired by Tilray for £33 million, down from a £1.8 billion peak valuation. In July 2025, the company announced closure of 10 UK.

What is BrewDog's industry? BrewDog (brewdog.com) operates in Alcoholic Beverages. AskCyborg classifies BrewDog under Alcoholic Beverages in its company registry.

BrewDog is a multinational brewery and pub chain based in Ellon, Aberdeenshire, Scotland, with production of over 100 million litres and claims to be the #1 Craft Brewer in Europe. On March 1, 2026, BrewDog plc was pl...

2/ 10Challenged

Cyborg Score thesis

High-growth craft beer operator that failed to achieve profitability at scale, leading to distressed acquisition by Tilray in...

Read the full analyst-debate transcript →
Industry Alcoholic Beverages
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 7, 2026
AI-Verified Research
30+ Page Report

Get the Latest BrewDog Report

Up-to-date AI-powered research, analyst debate audio & saved-company playlists

Get Current Report Free
✓ No credit card required
or get it by email

Analyst-debate audio for BrewDog

AskCyborg analysts argue the bull and bear cases for BrewDog across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

Play the free intro →
Free intro · Pro unlocks the full analyst debate
What's in This Report
BrewDog OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
Get Interactive Report Freeor start reading below

BrewDog Overview

Pro stress-test →

BrewDog is a multinational brewery and pub chain based in Ellon, Aberdeenshire, Scotland, with production of over 100 million litres and claims to be the #1 Craft Brewer in Europe. On March 1, 2026, BrewDog plc was placed into pre-packaged administration, and the following day, US-listed beverage company Tilray Brands acquired BrewDog's UK brewing operations, global brand, and 11 brewpubs for £33 million (~$44 million).

Strategic Profile

Pro stress-test →

Founded in 2007 by James Watt and Martin Dickie, BrewDog employed a marketing strategy centered on generating free media coverage through deliberately provocative campaigns, controversies, and publicity stunts. The company was backed by 200,000+ crowdfunding investors through its "Equity for Punks" programme and a £213 million private equity investment from TSG Consumer Partners in 2017, with a valuation of around £1.8 billion at its peak.

Competitive Landscape

Pro stress-test →

BrewDog's top competitors include Pernod Ricard, Athletic Brewing and Heineken. Other competitors include Sierra Nevada Brewing, London Brewing Company, Evil Twin Brewing NYC, Northern Monk Brew, and Breckenridge Brewery. The craft beer sector faces headwinds from changing consumer preferences toward no/low-alcohol alternatives and RTD cocktails.

Industry Context

BrewDog operates in Alcoholic Beverages.

Key facts

Founded: 2007 · Headquarters: Ellon, Scotland · Employees: ~2,400 (as of December 2024) · Revenue: £357M (2024) · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for BrewDog.

  • Between July 2025 and January 2026, BrewDog closed 10 UK bars and its Ellon distillery, ceasing all spirits production
  • In June 2025, BrewDog reported a return to profitability for the first time since 2021, with adjusted earnings before tax of £7.5 million, but this was insufficient to prevent administration
+2 more stress-tested counter-arguments unlock with Pro. Read the full analyst debate →

Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2026Closed Ellon distillery, ceasing all spirits production
  • March 1, 2026Placed into pre-packaged administration under the Insolvency Act 1986
  • +2 moreTrack every material event for BrewDog as it happens. Explore monitoring →
Get alerted when BrewDog has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

HeinekenGlobal beer brand with widespread distribution→Pernod RicardMultinational alcoholic beverages company→Athletic BrewingCraft brewery focused on non-alcoholic beer→Sierra Nevada BrewingCraft brewery with strong regional presence→

Compare BrewDog with another company

Pick any company in the AskCyborg corpus to see side-by-side Cyborg Scores and insights.

vs
Side-by-side opens in your AskCyborg account

Industry context

BrewDog operates in Alcoholic Beverages. See how the rest of the sector scores on the Cyborg framework.

Browse Alcoholic Beverages research →
NEW · MCP server

Ask your AI assistant about BrewDog

Install the free AskCyborg MCP server in Claude, Cursor, Cline, Continue, or Windsurf and ask any of these in-line:

“Compare BrewDog and its top competitor on Cyborg Score”
“What did BrewDog do this quarter?”
“Is BrewDog a defensible business in 5 years?”
Install the MCP server (10 sec) →
Free, anonymous, no API key required

How AskCyborg builds confidence

⚔

Analyst debate, not single-author opinion

Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

📊

Recalibrated weekly

The Cyborg Score is recomputed weekly against fresh data. Recent material developments are continuously tracked and surfaced.

🔗

Methodology open at /methodology

The framework, dimensions, and band breakdowns are documented. The same company gets the same score from any analyst running the framework.

🔒

Free tier is free

No credit card to read the research. Pro adds saved-company audio playlists, monitoring, audio briefings on demand, and PDF export for $39/mo annual.

Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does BrewDog do?+
BrewDog is a multinational brewery and pub chain based in Ellon, Aberdeenshire, Scotland, with production of over 100 million litres and claims to be the #1 Craft Brewer in Europe. On March 1, 2026, BrewDog plc was pl...
What is BrewDog's Cyborg Score?+
BrewDog has a Cyborg Score of 2/10 (Challenged). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are BrewDog's main competitors?+
Named competitors include Heineken, Pernod Ricard, Athletic Brewing, Sierra Nevada Brewing. The full competitive landscape is in the AskCyborg report.
How can I get the full BrewDog research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the BrewDog research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

Track BrewDog over time

Pro members get saved-company audio playlists, Cyborg Score recalibrations, and monitoring for material events across the AskCyborg corpus.

See Pro features
From $39/mo annual

More Alcoholic Beverages research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7Anadolu Efes Biracilik ve Malt Sanayii A.S. (Efes Beverage Group)6Heineken N.V.7Pernod Ricard